Branding | Brand Management | Positioning

“Products are built in the factory, brands are created in the mind.” - Walter Landor

Successful brands are anchored in propositions that are desirable, distinctive, and credible in people's minds.  Enhance proof of ownership of your products, companies, values, and yourself. Increase your brand awareness. The main purpose branding is to create a bond between the consumer and the products and services by provoking the consumer's emotion.

Get best branding services for brand creation, identity management, positioning, emotional bonding, trust building, advertising at ZJELL. Good Branding does not only help identify, but it also ensures the quality of goods and services the buyer and trader will purchase from the manufacturer.

What is a Brand?

A brand is a name, term, design, symbol, or any other feature that identifies one seller’s good or service as distinct from those of other sellers.

What is Branding?

Branding is granting products and services with the power of identity, trust, loyalty, value, and proof of ownership. Branding is the process of giving a meaning to specific organization, company, products or services by creating and shaping a brand in consumers’ minds.


It is a strategy designed by organizations to help people to quickly identify and experience their brand, and give them a reason to choose their products over the competition’s, by clarifying what this particular brand is and is not.

Benefits of Branding

The main objective of branding to attract and retain loyal customers and other stakeholders by delivering a product that is always aligned with what the brand promises. When you have strong brand equity, your customers will buy more from you, they'll recommend you to other people, they're more loyal, and you're less likely to lose them to competitors.

  • Increased profitability

  • Improves brand recognition

  • Creates trust and loyalty

  • Improves customer satisfaction

  • Enhances brand positioning

  • Supports advertising

  • Builds financial value

  • Motivates employees

  • Generates new customers

  • Improves emotional connects

  • Sets you ahead of competition

  • Generates new customers

  • Brand differentiation

Focus of good Branding?

  1. From Consumers → to People

  2. From Product → to Experience

  3. From Honesty → to Trust

  4. From Quality → to Preference

  5. From Notoriety → to Aspiration

  6. From Identity → to Personality

  7. From Function → to Feel

  8. From Ubiquity → to Presence

  9. From Communication → to Dialogue

  10. From Service → to Relationship


Types of Branding

  • Company Name Branding

  • Product Name Branding

  • Service Name Branding

  • Personal / Individual Branding

  • Leadership Branding

  • Emotional Branding

  • Brand Extension Branding

  • Private Label Branding

  • B2B Branding

  • Industrial Product Branding

  • Corporate Branding

  • Retail Branding

  • Package Branding