How to set up a celebrity brand endorsement deal?

1. Define Objective: Determine which celebrities will add both a brand awareness and sales boost. Have clear idea how you want to utilize celebrity endorsements, celebrity spokesperson, social media campaigns, traditional advertising campaigns, event ideas or even product development.

2. Budget: Choosing right budget to incorporate a celebrity into business efforts depends on the brand, product, desired message and of course.

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3. One-off endorsement deal type: Celebrity is only expected to wear or use your brand’s product for one event. This can be at an event, a public appearance, or even just in a post on their social media account. One-off deals are much more common with celebrities than you’d think – while athletes, for example, are typically locked into multi-year deals with a particular brand, celebrities aren’t usually expected to make the same commitment. Main benefits of One-off Endorsements are it is most suitable for new brand, much more cost-effective, short term popularity.

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4. Free Gifts: Send free product to different celebrities through ZJELL Franchisee PR Agency with celebrity contacts to perform the outreach. Gifting celebrities is worth the cost of giving away some of their product for free. Without an official deal in place your brand can reach out to a wide variety of celebrities in the hopes of reaching new audiences.

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5. Long-term deal:  These types of deals are less common, but there are some cases where brands recognize a celebrity’s staying power and are willing to commit to them long-term. Because it can be difficult to predict which celebrities have staying power and which ones might fade in the near future, most brands tend to stay away from long-term deals. But if you think you’ve identified the perfect celebrity endorser and you’re certain they’re not going anywhere for a long time, it might be worth a shot; the celebrity’s endorsement gets more powerful the longer they stay with a brand.

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What are the best Payment Terms for Celebrity Endorsement?

For payments there are many different kinds of deals that can be made.

1. Pay-per-action deal: you pay the celebrity a set amount for them to do a certain amount of work. There are many other options to have flexible payments.

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2. Offering a celebrity an equity stake: A good short term strategy to save on up front Payments.

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3. Revenue sharing: Good way to secure a celebrity endorsement without putting down more money up-front than you can afford. Revenue sharing means partnering with a celebrity who will represent your brand in the public eye; in return, the celebrity will receive a percentage of your sales. Unlike equity, however, the celebrity doesn’t take an ownership stake in your brand.

Find and book best Celebrities, Band Ambassadors, and Influencers to grow brand awareness, brand preference, brand loyalty, profitable sales, customer base, online presence, social media marketing effectiveness, email marketing, event marketing, influencer marketing, and affiliate marketing of wide range of more than 10000 products in India and in more than 500 cities in International markets.

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Celebrity Endorsement refers to a marketing strategy whose purpose is to use one or multiple celebrities to advertise a specific product or service. The primary goal, in this case, is to reach a greater audience, represented by the celebrity’s fan base.

A form of brand or advertising campaign that involves a well known person using their fame to help promote a product or service. Manufacturers of perfumes and clothing are some of the most common business users of classic celebrity endorsement techniques, such as television ads and launch event appearances, in the marketing of their products.

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Main Objectives:

1. Create mass awareness for brand, company, product, and top management at marketing events, social media, hashtag campaigns, online trade portals, associations, trade fairs, expositions, and forums.

2. Generate brand preference and brand loyalty in new and existing customers.

3. Enhance emotional connect & positioning of brand, company, products, and top management. 

4. Represent companies at specific events and communication.

5. Promoting the brand via company or personal social media accounts

Zjell offers low cost marketing talent management, online marketing, event staffing, and promotional modelling agency services in India and in International markets.

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Brand Ambassadors are hired to promote a brand, product, company, service  event, mission and ideas. The appeal of the Brand Ambassador is considered to be more effective in the common people. Many private & government companies and professional service providers spend significant share of marketing budgets on brand ambassadors or celebrity endorsement.

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Many fast growing companies hire brand ambassadors and influencers to attract attention of the potential customers to their brand, products, companies, and top management on wide range of social media platforms and online forums. 

How to find most Influential Celebrities in India?

List of top 50 Brand Ambassadors in India 2020:
1. Aamir Khan— Vivo mobile
2. Aishwarya Rai Bachchan--Coke, Eye Bank Association of India, L’oreal, Longiness, Lux, Pulse Polio Campaign
3. Akshay Kumar--Dollar Club Vests, Levi’s, LG, Micromax, Thums Up
4. Amitabh Bachchan--Cadburys, Dabur, Emami, Gujrat Tourism, ICICI, Nerolac, Pulse Polio Campaign, Zen mobile
5. Hrithik Roshan--Centhol, Hero Honda Karizma, Parle, Hide and Seek, Provogue, Sony Ericsson
6. Kareena Kapoor--Airtel, Emami, Gitanjali, Head and Shoulders, Lux, Mahindra Scooters, Pepsi, Sony Ericcson
7. Katrina Kaif--Etihad Airways, Lux, Nakshatra, Panasonic, Pantene, Spice Telecom
8. Saif Ali Khan--Asian Paints, Lays, Airtel, Head, and Shoulders, Wynncom mobile
9. Shahrukh Khan--Airtel, Dish TV, Emami, Hyundai, ICICI, Nerolac, Nokia, Videocon, Brand ambassador of West Bengal, Nerolac
10. Virat Kohli—Adidas, Toyota, Boost drink, Border Security Force (BSF), Celkon mobile, Clinic all clear shampoo, Cinthol, Herbalife products,, munch, Fastrack, Nike, red chief, Sangam clothing, TVS Bike, fair & lovely, Pepsi, flying machine.
11. Sachin Tendulkar: MRF Tyres, Britannia biscuits, Aviva life insurance, jp group cement, coca-cola, luminous power back up solution, musafir.com, Audemars Piguet watch, Kaspersky internet security, ADIDAS, Castrol, boost, national egg coordination committee, visa, Philips, ICC Cricket World Cup 2015, Indian Olympic Association goodwill ambassador, Skill India Mission.
12. M.S. Dhoni: Pepsico, Reebok, Exide, TVS motors, Mysore Sandal soap, Reliance communication, Reliance energy, Orient PSPO, Aircel, Bharat petroleum, Titan Sonata, NDTV, GE Money, Siyaram, Big Bazaar, Boost, Dabur honey, Kolkatta Fashion week, Amrapali Group (Real Estate).
13. Digital India Campaign Ambassadors: Satwat Jagwani (All-India IIT-JEE—Advanced Topper 2015), Krati Tiwari (IIT-JEE —Advanced Girl Topper 2015), Ankit Fadia and Pranav Mistry (a computer scientist and the author of '6th Sense').
14. Latest Brand Ambassadors of Swachh Bharat Mission are;
a. Juhi Chawla (Actress), from 2018
b. Sanjay Dutt (Actor), from 2018
c. Shahrukh Khan (Actor), from 2018
d. Shekhar Gurera (Cartoonist), from January 2018
e. Raveena Tandon (Actress), from February 2017
f. Shilpa Shetty (Actress), from February 2017
g. Dr. D.P. Sharma (Academician), September 2017
15. 'Swachh Bharat Mission': City compost" campaign: Ambassador is Amitabh Bachchan
16. Incredible India: Prime Minister Narendra Modi
17. Beti Bachao, Beti Padhao Yojana: Sakshi Malik
18. MAA- Mother's Absolute Affection', a nationwide programme to promote breastfeeding: Madhuri Dixit
19. 'Mamta Abhiyan' launched by the Madhya Pradesh Government:Madhuri Dixit
20. Brand ambassador of Telangana: Sania Mirza and Mahesh Babu
21. Brand Ambassador of Uttar Pradesh's Election Commission: Kuldeep Yadav
22. Brand Ambassador of Jharkhand Tourism: Mahendra Singh Dhoni
23. Indian Ambassador for Rio Olympic 2016: A R Rahman and cricket icon Sachin Tendulkar, ace shooter Abhinav Bindra and Bollywood star Salman Khan
24. Brand Ambassador of 'Indian Psychiatric Society' to spread awareness about depression: Deepika Padukone
25. Brand ambassador of Central Reserve Police Force (CRPF): Olympic silver medallist P.V. Sindhu
26. Brand Ambassador of Women’s World cup 2017: Sachin Tendulkar
27. Ambassador to promote Goods & Service Tax : Amitabh Bachchan
28. Wildlife Trust of India: Dia Mirza
29. Swachh Bharat Abhiyan in Uttarakhand: Akshay Kumar
30. UN Environment Goodwill Ambassador For India: Dia Mirza
31. Make In India: Piruz Khambatta (Rasna chairman)
32. Indian Psychiatric Society: Deepika Padukone
33. Awareness of Hepatitis: Amitabh Bachchan
34. Swachh Saathi (Swachh Bharat Mission’s youth-based programme): Dia Mirza
35. City Compost Campaign (A part of the ‘Swachh Bharat Mission): Amitabh Bachchan
36. Yoga Brand Ambassador of Haryana: Swami Ramdev
37. Skill India: Varun Dhawan and Anushka Sharma
38. Andhra Pradesh government’s Anti-Graft helpline:P.V. Sindhu

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Why to use Celebrity Endorsements?

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Why to go for influential Celebrities in India for Endorsements, Brand Ambassador Campaigns, TV & Film Advertising, Online advertising campaigns for your Brand Promotion ?

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Many products or services launched for sale in today’s market conditions are similar to one another in terms of their functional properties and thus it becomes harder to determine the properties that set a brand apart from the others. Under these circumstances, it is possible to say that when consumers are purchasing a product, they are charmed up by the image of the brand rather than its functional benefits.

The brand image plays a crucial role in creating a brand in terms of the privileged position of the brand in the minds of consumers, the ability to easily distinguish it from the other brands in the market and eventually in terms of influencing the purchasing decision of consumers. In this sense, the process of building a brand image is considered as one of the basic steps of the marketing communication.

Advertisements use striking mottos to communicate messages regarding the image of the brand, intriguing visuals, interesting scenarios or scripts, and they play an active role in making the publicised brand stand out among its peers in the market and turn it into a brand that is on demand. Apart from these, communicating messages regarding the brand image via advertising spokesperson is a very common method. Advertising spokesperson can either be anonymous people or celebrities that consumers can identify themselves with much easily.

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What is Celebrity Endorsement?

Celebrity Endorsement refers to a marketing strategy whose purpose is to use one or multiple celebrities to advertise a specific product or service. The primary goal, in this case, is to reach a greater audience, represented by the celebrity’s fan base.

A form of brand or advertising campaign that involves a well known person using their fame to help promote a product or service. Manufacturers of perfumes and clothing are some of the most common business users of classic celebrity endorsement techniques, such as television ads and launch event appearances, in the marketing of their products.

Top Celebrity Endorsement Success Stories

Here are some examples of successful endorsements:

• Michael Jordan & Nike: a partnership resulted in the development of a new product line.

• George Clooney & Nespresso – successfully conveyed Nespresso’s image as an elegant and sophisticated brand.

• Beyoncé & Pepsi – with Pepsi spending up to $50 millions in order to win the deal

• David Beckham & H&M

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These sponsorships not only generated billions of profits for the brands but they also boosted positive publicity, exposure and engagement.
 

Benefits of Celebrity Endorsement

1. Increases Direct sales

2. Creates Brand Awareness

3. Enhances Customer Confidence

4. Creates Differentiation

5. Increase Goodwill

6. Improves Ethics and Value Image

7. Improves Brand Positioning 

8. Develops Loyalty

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What is a Brand Ambassador?

A brand ambassador or corporate ambassador is a person who is hired by an organization or company to represent a brand in a positive way to help increasing brand awareness and sales.

The brand ambassador is meant to embody the corporate identity in appearance, values, and ethics. The key element of brand ambassadors is their ability to use promotional strategies that will strengthen the customer-product-service relationship and influence a large audience to buy and consume more. Brand ambassador is a positive spokesperson, opinion leader, or a community influencer hired to boost product or service sales and create brand awareness.

Brand Ambassador can be anyone not necessary celebrities. It can be your own employe, social media influencer, top Instagram influencer, new fashion models, trade show hosts, in-store promotional members, customer relationship executive, event model, liaison agent, etc can be anyone who has knowledge or can identify certain needs a brand is seeking.

The brand ambassador's job is to drive results through communication tools either publicly, such as social media, or privately including emails, messaging and further one-to-one channels.
 

Top Brand Ambassadors in India 2021

1. Amitabh Bachchan: Gujrat Tourism, Pulse Polio Campaign, Zen mobile, FirstCry, Kalyan Jewellers, Parker Pen, Lux InnerWear

2. Hrithik Roshan: Hero Honda Karizma, Hide and Seek, Provogue, Sony Ericsson

3. Katrina Kaif: Etihad Airways, Lino Perros Bags, Kalyan Jewellers, Educate Girls(Non-Profit Organization), Tropicana, PriyaGold Hunk, Metro Shoes, FBB Fashion, Johnson Tiles, Titan Raga, Yardley, Slice, ‘Emami 7 Oils in One’

4. Virat Kohli: Vize, Great Learning, Blue Star, Well Man, Himalaya, Myntra, Google Duo, Mobile Premier League, Amaze (Inverters and Batteried), Puma, Hero MotoCorp, Sun Pharma-Volini Wrogn, MuveAcoustics, Too Yumm Karare, Audi India, Manyavar, American Tourister Bags, Vicks India, Uber India, MRF Tyres, Remit2India, Philips India, Valvoline, Border Security Force (BSF), Celkon mobile, Herbalife products, Munch, Fastrack, Nike, Red Chief, Sangam clothing, Vivo, TVS Bike.

5. Shahrukh Khan: Airtel, Dish TV, Hyundai, ICICI, Nerolac, Brand ambassador of West Bengal, Big Basket, Kent for Security product range, V-Nourish

6. M.S. Dhoni: Exide, Mysore Sandal soap, Orient PSPO, Bharat petroleum, Sonata, GE Money, Big Bazaar, CARS24, Indian Army, Menswear Brand Indian Terrain, redBus, Sumadhura Group, Mastercard, Bharat Matrimony, Indigo Paints, NetMeds (Online Pharmacy), Gaming platform Dream11, Chocolate Snickers 

7. Manushi Chillar: Adidas

8. Ayushmann Khurrana: Toyota Urban Cruiser, Titan

9. Vikas Khanna: IAAC (Indo-American Art Council), Quaker Oats, Bergner India

10. Kartik Aryan:  Flying Machine, Cadbury Dairy Milk Silk

11. Varun Dhawan: Skill India Campaign, Emami Navratna Cool, Reebok, Maruti, Sky Bags

12. Suresh Raina: Ghaziabad Municipal Corporation, Swachh Bharat Mission in Ghaziabad, Fantasy Sports Platform Fantain by Book My Show

13. Sunny Leone: Futsal football franchise Kerala Cobras

14. Suniel Shetty: NADA

15. Diljit Dosanjh: BoAt Speakers

16. Shilpa Shetty: Bodycare International

17. Shawar Ali: Call mama- Free Calling App from My Country Mobile

18. Juhi Chawla: Emami

19. Alia Bhatt: Nokia, UberEats, Vicco, Phillips, Hero Pleasure, Coca Cola, Caprese Bag

20. Sara Ali Khan: Vivo 'S' Series

21. Salman Khan: Pepsi, Bharat Pe, Arunachal Pradesh Tourism Ambassador

22. Saina Nehwal: Rasna, Edelweiss Group, FlipKart, Sahara, Indian OverSeas Bank, Iodex

23. Rohit Sharma: Spain’s Football League La Liga, Noise, SHARP TV, Trusox India, Nissan Global Ambassador

24. Rishabh Pant: Himalaya Drug Company, JSW Steel

25. Ranveer Singh: Manyavar, Okaya Power Group, Flite, Bingo, Llyod, Xiaomi India, Kajaria Ply, Dish TV, Siyaram Silk Mills, Big Muscle, Nerolac, Kotak Mahindra Bank, Thums Up, Make My Trip, Set Wet, Carrera FW, Jack And Jones, Nexa, Ching’s

26. Prithvi Shaw: Navneet Education Ltd, Fanmojo

27. Murali Kartik: Fantasy 11

28. Mayank Aggarwal: Fast&Up

29. Mandira Bedi: MevoFit

30. Ajinkya Rahane: Boost

31. Ritabhari Chakraborty: Dabur Honey

32. Kriti Sanon: Skincare Brand JOY, Magic Bricks, Fem (Dabur), Whirlpool, BATA

33. Kangana Ranaut: Nakshatra

34. Taapsee Pannu: Panasonic Smartphones

35. Kiara Advani: Pantene

36. Kartik Aryan: Lux Inferno, Armani Exchange Watches, Cadbury, Hummel, Magic Moments, Mufti, Park Avenue Fragrances, Envy 100 Crystal, ITC Engage

37. Tara Sutaria: ITC Engage

38. K Chandrashekhar Rao: Telangana State Road Transport Corporation

39. Jasprit Bumrah: Seagram’s Royal Stag, Estrolo

40. Jacqueline Fernandez: Delhi Dynamos FC, Queo (Bath Wear), Bella Casa, Nova Eyewear, Magic Moments, Just F (Women Active Wear), M Bazar

41. Hima Das: Gatorade by PepsiCo

42. Harbhajan Singh: Brune & Bareskin

43. Farhan Akhtar: United Breweries Limited (Kingfisher Ultra)

44. Sanjeev Kapoor: Leonardo Olive Oil, Tata Sampann(spices)

45. Arjun Kapoor: Chelsea FC

46. Anushka Sharma: Godrej Consumer Products, Skill India Campaign, Cox and Kings, Rupa and Company, Prega News, Standard Chartered Bank

47. Anil Kapoor: Malabar Gold and Diamonds, Spotify

48. Ananya Pandey: Fastrack Perfumes, Lakme

49. Nawazuddin Siddiqui: UP farmers’ scheme Samajwadi Kisan Bima Yojna