Direct Marketing Agency

Get Direct Marketing Services to promote, sell products, services directly to the end customers, users, retailers at ZJELL.

Direct marketing is most effective B2B RTM strategy. It is most influential and powerful way to interact directly with customers and end users. With the rising number of TV channels and new rivals, such as the Internet, mass audiences are dwindling and firms are having to target potential customers more precisely.

 

Direct marketing consists of direct communications with earefully targeted qualified customers, on a one-to-one, interactive basis, to obtain an immediate response. Companies closely match their offers and communications to the needs of narrowly defined segments or even individual buyers. Beyond brand and image building, they usually seek a direct, immediate and measurable consumer response.

Direct marketing is a type of promotion that entails communicating information on a product, service, or company directly to the customers. All promotional information is relayed without intermediaries and any third parties.

Shaking Hands

Direct Marketing Services

  • Customer List / Database

  • Direct Marketing

  • Lead Qualification

  • Direct Mail Marketing

  • Email Marketing

  • Customer Visits / Presentations

  • Face to Face Meetings

  • Local Catalogs Development

  • Virtual Sales Assistant

  • Catalog Marketing

  • Technical Marketing

  • Industrial Marketing

  • B2B Marketing

  • Leaflet Marketing

  • WOM Marketing

  • Text SMS Marketing

  • Local Customer Service Support

  • Affiliate Marketing

  • Brand Advocacy

  • Client Management

  • Competitive Analysis

  • Competitive Pricing

  • Conversion Rate Optimisation

  • Customer Analysis

  • Customer Data Collection

  • Market Research

  • PPC Marketing

  • Niche Marketing

  • Handouts Marketing

  • Influencer Marketing

  • Product Demonstration

  • Relationship Networking

  • Virtual Office Setup

  • Direct Response TV Marketing

  • Online Marketing

  • Web form marketing

  • PR Marketing

  • Social Media Marketing

  • Telemarketing

  • Kiosk Marketing

  • Viral Marketing

  • DRTV Marketing

Benefits of Direct Marketing

Direct marketing is good way to organize sales of goods directly to the maximum number of customers without advertising and expensive personal contacts. Direct marketing is most effective tool for engaging the target audience in communication with the company in order to inform and establish trusting relationships with potential customers and buyers.

  • It helps marketers reach customers fast.

  • It is an efficient promotion strategy.

  • Direct marketing Can be customized.

  • Direct marketing allows measuring its efficiency.

  • It helps marketers reach customers fast.

  • Direct marketing reaches most to potential customer quickly.

  • Highly efficient promotion strategy.

  • Allows companies to create targeted campaigns.

  • Allows businesses to create personalized messages using customer data.

  • Perfect targeting. Help you build relationships with new customers.

  • Test the appeal of your product or service.

  • Tell you which marketing approaches reach your target market.

  • Boost the process of attracting leads.

  • Promotes effective marketing of services and products.

  • Offer the ideal purchase experience.

  • Your customers will feel valued and more willing to buy.

  • Build strong, long-lasting relationships with your customers.

  • Boost high lead conversion rates.

  • Improves customer loyalty

  • Highly cost effective

Direct marketing allows to measure its efficiency. Companies and businesses that implement direct marketing techniques can track the success of their campaigns by analyzing things such as the number of customers who have responded to their ads, the revenue earned, and the overall return on investment. Moreover, direct marketing enables marketers to learn how much their prospects are willing to spend on particular products or services.

Some of the strengths of direct marketing include:

  1. Targeting: You can send specific messages to particular groups of customers and potential customers based on demographics and buying behaviour. The more targeted your campaigns, the more successful they are likely to be.

  2. Personalisation: Reach your audience with a personal touch. Direct mail or email can be addressed to a specific person, and even include details like past orders. A phone call can engage a customer in conversation to start building a relationship with your business.

  3. Affordable: Tactics like email marketing or leafleting can be very cost effective. Most direct marketing will be more cost effective for SMEs than mass media advertising campaigns.

  4. Measurable: If your marketing messages ask the recipient to take a particular action or use a specific voucher code, you can easily track the success of campaigns. This can help you plan future campaigns.

  5. Informative: You can deliver detailed information on your products, services and prices unlike other forms of advertising.

Targeted advertising

Direct advertising allows marketers to target particular groups of customers with customized promotional messages. In turn, businesses are likely to achieve high conversions since they focus their messages on people who are most likely to need their products or services.


Budget marketing

Direct marketing that focuses on a particular demographic can help businesses set plausible sales goals and also improve sales results when on a tight marketing budget. With direct marketing, companies can run effective and enterprising marketing campaigns at a small fraction of the cost of mainstream broadcast promotions.
 

Boosts sales to existing and lapsed customers

Customers are often ready to welcome businesses that show that they understand users’ needs and also those that are keen on building personal relationships. Direct marketing allows to increase sales to existing customers by maintaining their customer records and selecting simple, thought-out marketing techniques for their audience.

Improves customer loyalty

Direct marketing is excellent for building and maintaining relationships with customers and prospects. It allows marketers to personalize both advertising messages and offers to create solid links with customers and also strengthen existing personal connections.

 

Direct marketing is an excellent way of evaluating the appetite customers have for particular products and services. Moreover, this strategy enables marketers to try out new markets, evaluate sales results, and gauge the effectiveness of their sales and promotion tactics. In turn, marketers can easily tweak their campaigns to ensure success. Each time marketers run advertising campaigns, they should monitor and analyze their results so that they can use this information to improve subsequent campaigns.

Types of Direct Marketing 

  • Brochures

  • Catalog Marketing

  • Fliers Marketing

  • Newsletters

  • Post cards

  • Coupons

  • Email Marketing

  • Targeted online display ads

  • Phone calls

  • Text messages

  • Telemarketing

  • Direct Mail

  • Targeted Online Ads

  • Door to Door Sales​

Most Common Forms of Direct Marketing

Email marketing

Email marketing is a way of reaching out to existing or potential customers via email. It allows you to segment your contacts by certain criteria, personalize your message, and it is cost-effective. The advantage of email marketing is the data it provides. Metrics like open rate, bounce rate, response rate, etc., provide a room for improvement of your marketing efforts.

 

Telemarketing

Telemarketing uses phone as a source of communication with people. The effectiveness of a telemarketing campaign depends on highly targeted contact lists and carefully crafted call scripts that match your ICP and buyer persona. Businesses that use telemarketing usually use their own sales staff or outsource a specialised call centre. One of the well-known types of telemarketing is cold calling. Direct marketing techniques to contacts prospective buyers by phone to the customers who have opted-in, or with whom they have an existing relationship.

 

Direct selling

Direct selling, also known as door-to-door selling, is used mostly by independent salespeople as a way of selling directly to clients, often at the customer’s home or workplace. It allows to reduce advertising costs, yet it is more time-consuming. Distribution of catalog to the customers, end users, distributors, physical store, manufacturers, retailers. We distribute catalogs through the mail and empower customers to send in mail-orders for items they wished to purchase. Small town and rural customers would not have to travel long distances to purchase the product from an intermediary.

 

Social media marketing

Social media marketing is a way of reaching out to existing or potential customers via social media. It can be used as a powerful marketing tool for connecting with a broad spectrum of people, raising brand awareness, and sharing relevant product information. It is fast, personal, and mostly free.

 

Direct mail

Direct mail is a way of delivering product or sales information through printed materials (catalogs, envelope mailers, postcards, etc.). Usually sent to all the customers in the area or on the marketing list.

SMS and Mobile Marketing

Opt-in customers to receive direct SMS marketing messages from their preferred brands. Deploy best mobile marketing techniques in the form of mobile banner ads, push notifications, QR codes, and other direct channels between the business and the customer.

Goals of Direct Marketing 

  1. Customer Need Analysis

  2. Pain point learning

  3. Touch points development

  4. Direct relationship building

  5. Competition information collection

  6. Visit a website

  7. Call for more information

  8. Return a postcard requesting a quote

  9. Enter their name and email address

  10. Make a purchase

Process of Direct Marketing

1. Customer search and contact list collection.

2. Customer profiling.

3. Pitch, Email, Letter Preparation

4. Presentation preparation

5. Meeting appointment or calls

6. Customer need discussion and need analysis

7. Submitting proposals and price offer

8. Followup to secure purchase order