Email SMS WhatsApp marketing Agency Services | ZJELL

What is Email Marketing?

Email marketing is an effective type of marketing that involves sending emails to prospects and customers. Email marketing is one of the most efficient methods for promoting brands and engaging with prospects and customers. Email marketing is cost effective marketing strategy and most needed form of direct marketing in the daily functioning of businesses. It helps building relationship with your customers and to inform your potential customers about your products or services.

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Email marketing provide a chance targeting large audience bases and have potential to cover large territories to reach out to more people and convert more leads. Email campaigns are sent with a specific purpose in mind, whether it’s to promote a special offer, encourage users to download a whitepaper or e-book, or sign up for a free trial. Automated marketing emails are automatically sent based on predefined triggers.

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Process Steps of Email Marketing

i) Defining objective and end results

• Email Marketing connecting you to your Audience

• Generating interest and loyalty in your brand

• Create Professional Email Marketing Campaigns

• Send effective email marketing campaigns that engage your audience and drive site traffic

• Generate awareness, create brand positioning, increase sales enquiries, etc.

 

ii) Segmentation to Identify your target audience

• What is your target demographic (gender, age, geography)? 

• What industry do they work in?

• How do they get their information?

• How do they communicate?

• What are their pain points and problems that you intend to solve?

• What is the purchase history, amount spent, etc.

• Position in the marketing funnel, personal interest, etc.

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iii) Contact Management & Generating Email List

• Keep your email list clean and updated

• Use contact and subscription forms through website or landing pages.

• Use social media to generate leads by promoting your offer, lead magnet, or running paid ads.

• Add a sign-up button and opt-in form to your Facebook, LinkedIn, Google, Instagram pages.

• Keep subscribers engaged with valuable content

• Create blogs, how-to-guides, checklists, infographics, and other forms of content.

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iv) Designing Email templates

• Creating beautiful mobile optimized emails with our user-friendly editor.

• Use plain and uniform fonts that are easy to read.

• Choose a clean, simple template design.

• Use well-spaced, concise wording, and highlight the most important.

• Right place a CTA (call-to-action) button to be seen easy and click on the button.

• Add attention grabbing subject lines under 25-30 characters – inspire the curiosity keep it short with added element of urgency.

• Add a strong and compelling Call-to-Action (CTA) 45x45 pixels.

• Adding time saving email automation to schedule emails.

• Optimize emails for mobile

 

v) Make A/B test your emails

• Subject lines and pre-header text

• Send times and days of the week

• Format and layout

• Length of the email

• Personalization tags

• Featured image or copy

• CTA placements and types, color, the shape of buttons

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vi) Finalise Email Marketing platform

Utilising best platform in combination with various available options of Email Marketing automation software and platforms including Bronto, Campaign Monitor, Constant Contact, DorDigitalt, Klaviyo, MailChimp, Shopify Email, Active Campaign, CM Commerce, Privy, etc.

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vii) Email marketing performance reports

Email Delivery rate: Tracking the number of emails delivered. At ZJELL 95% or higher delivery rate is considered a good rate. If the number is lower, we prefer clean up email list and delete any invalid addresses.

 

Email Bounce rate: Opposite from the delivery rate, this metric shows how many of your emails were not delivered. If the bounce rate is high, there is a risk of destroying sender reputation, which can trigger filtering and blocking on your IP.

 

Email Open rate: The percentage of subscribers who opened your email. If the open rate is low there is need to improve your email content, better target your audience and create more compelling subject lines.

 

Email Click rate: This data reflects how many people click on the links within your emails. If your click rate is low, there is a need to be more strategic in targeting and better CTAs.

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Email Spam complaints: This shows emails are getting marked as spam. To avoid this, make sure you have a valid Email contact list who opted in to receive your content. We maintain high open rates and low bounce rates to maintain a strong sender reputation and avoid the spam filter.