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Why to use Celebrity Endorsements?

Why to go for influential Celebrities in India for Endorsements, Brand Ambassador Campaigns, TV & Film Advertising, Online advertising campaigns for your Brand Promotion ?

Many products or services launched for sale in today’s market conditions are similar to one another in terms of their functional properties and thus it becomes harder to determine the properties that set a brand apart from the others. Under these circumstances, it is possible to say that when consumers are purchasing a product, they are charmed up by the image of the brand rather than its functional benefits.

The brand image plays a crucial role in creating a brand in terms of the privileged position of the brand in the minds of consumers, the ability to easily distinguish it from the other brands in the market and eventually in terms of influencing the purchasing decision of consumers. In this sense, the process of building a brand image is considered as one of the basic steps of the marketing communication.

Advertisements use striking mottos to communicate messages regarding the image of the brand, intriguing visuals, interesting scenarios or scripts, and they play an active role in making the publicised brand stand out among its peers in the market and turn it into a brand that is on demand. Apart from these, communicating messages regarding the brand image via advertising spokesperson is a very common method. Advertising spokesperson can either be anonymous people or celebrities that consumers can identify themselves with much easily.

What is Celebrity Endorsement?

Celebrity Endorsement refers to a marketing strategy whose purpose is to use one or multiple celebrities to advertise a specific product or service. The primary goal, in this case, is to reach a greater audience, represented by the celebrity’s fan base.

A form of brand or advertising campaign that involves a well known person using their fame to help promote a product or service. Manufacturers of perfumes and clothing are some of the most common business users of classic celebrity endorsement techniques, such as television ads and launch event appearances, in the marketing of their products.

 

Top Celebrity Endorsement Success Stories

Here are some examples of successful endorsements:

  • Michael Jordan & Nike: a partnership resulted in the development of a new product line.

  • George Clooney & Nespresso – successfully conveyed Nespresso’s image as an elegant and sophisticated brand.

  • Beyoncé & Pepsi – with Pepsi spending up to $50 millions in order to win the deal

  • David Beckham & H&M

These sponsorships not only generated billions of profits for the brands but they also boosted positive publicity, exposure and engagement.
 

Benefits of Celebrity Endorsement

  1. Increases Direct sales

  2. Creates Brand Awareness

  3. Enhances Customer Confidence

  4. Creates Differentiation

  5. Increase Goodwill

  6. Improves Ethics and Value Image

  7. Improves Brand Positioning 

  8. Develops Loyalty

What is a Brand Ambassador?

A brand ambassador or corporate ambassador is a person who is hired by an organization or company to represent a brand in a positive way to help increasing brand awareness and sales.

 

The brand ambassador is meant to embody the corporate identity in appearance, values, and ethics. The key element of brand ambassadors is their ability to use promotional strategies that will strengthen the customer-product-service relationship and influence a large audience to buy and consume more. Brand ambassador is a positive spokesperson, opinion leader, or a community influencer hired to boost product or service sales and create brand awareness.

Brand Ambassador can be anyone not necessary celebrities. It can be your own employe, social media influencer, top Instagram influencer, new fashion models, trade show hosts, in-store promotional members, customer relationship executive, event model, liaison agent, etc can be anyone who has knowledge or can identify certain needs a brand is seeking.

 

The brand ambassador's job is to drive results through communication tools either publicly, such as social media, or privately including emails, messaging and further one-to-one channels.
 

Top Brand Ambassadors in India 2021

  1. Amitabh Bachchan: Gujrat Tourism, Pulse Polio Campaign, Zen mobile, FirstCry, Kalyan Jewellers, Parker Pen, Lux InnerWear

  2. Hrithik Roshan: Hero Honda Karizma, Hide and Seek, Provogue, Sony Ericsson

  3. Katrina Kaif: Etihad Airways, Lino Perros Bags, Kalyan Jewellers, Educate Girls(Non-Profit Organization), Tropicana, PriyaGold Hunk, Metro Shoes, FBB Fashion, Johnson Tiles, Titan Raga, Yardley, Slice, ‘Emami 7 Oils in One’

  4. Virat Kohli: Vize, Great Learning, Blue Star, Well Man, Himalaya, Myntra, Google Duo, Mobile Premier League, Amaze (Inverters and Batteried), Puma, Hero MotoCorp, Sun Pharma-Volini Wrogn, MuveAcoustics, Too Yumm Karare, Audi India, Manyavar, American Tourister Bags, Vicks India, Uber India, MRF Tyres, Remit2India, Philips India, Valvoline, Border Security Force (BSF), Celkon mobile, Herbalife products, Munch, Fastrack, Nike, Red Chief, Sangam clothing, Vivo, TVS Bike.

  5. Shahrukh Khan: Airtel, Dish TV, Hyundai, ICICI, Nerolac, Brand ambassador of West Bengal, Big Basket, Kent for Security product range, V-Nourish

  6. M.S. Dhoni: Exide, Mysore Sandal soap, Orient PSPO, Bharat petroleum, Sonata, GE Money, Big Bazaar, CARS24, Indian Army, Menswear Brand Indian Terrain, redBus, Sumadhura Group, Mastercard, Bharat Matrimony, Indigo Paints, NetMeds (Online Pharmacy), Gaming platform Dream11, Chocolate Snickers 

  7. Manushi Chillar: Adidas

  8. Ayushmann Khurrana: Toyota Urban Cruiser, Titan

  9. Vikas Khanna: IAAC (Indo-American Art Council), Quaker Oats, Bergner India

  10. Kartik Aryan:  Flying Machine, Cadbury Dairy Milk Silk

  11. Varun Dhawan: Skill India Campaign, Emami Navratna Cool, Reebok, Maruti, Sky Bags

  12. Suresh Raina: Ghaziabad Municipal Corporation, Swachh Bharat Mission in Ghaziabad, Fantasy Sports Platform Fantain by Book My Show

  13. Sunny Leone: Futsal football franchise Kerala Cobras

  14. Suniel Shetty: NADA

  15. Diljit Dosanjh: BoAt Speakers

  16. Shilpa Shetty: Bodycare International

  17. Shawar Ali: Call mama- Free Calling App from My Country Mobile

  18. Juhi Chawla: Emami

  19. Alia Bhatt: Nokia, UberEats, Vicco, Phillips, Hero Pleasure, Coca Cola, Caprese Bag

  20. Sara Ali Khan: Vivo 'S' Series

  21. Salman Khan: Pepsi, Bharat Pe, Arunachal Pradesh Tourism Ambassador

  22. Saina Nehwal: Rasna, Edelweiss Group, FlipKart, Sahara, Indian OverSeas Bank, Iodex

  23. Rohit Sharma: Spain’s Football League La Liga, Noise, SHARP TV, Trusox India, Nissan Global Ambassador

  24. Rishabh Pant: Himalaya Drug Company, JSW Steel

  25. Ranveer Singh: Manyavar, Okaya Power Group, Flite, Bingo, Llyod, Xiaomi India, Kajaria Ply, Dish TV, Siyaram Silk Mills, Big Muscle, Nerolac, Kotak Mahindra Bank, Thums Up, Make My Trip, Set Wet, Carrera FW, Jack And Jones, Nexa, Ching’s

  26. Prithvi Shaw: Navneet Education Ltd, Fanmojo

  27. Murali Kartik: Fantasy 11

  28. Mayank Aggarwal: Fast&Up

  29. Mandira Bedi: MevoFit

  30. Ajinkya Rahane: Boost

  31. Ritabhari Chakraborty: Dabur Honey

  32. Kriti Sanon: Skincare Brand JOY, Magic Bricks, Fem (Dabur), Whirlpool, BATA

  33. Kangana Ranaut: Nakshatra

  34. Taapsee Pannu: Panasonic Smartphones

  35. Kiara Advani: Pantene

  36. Kartik Aryan: Lux Inferno, Armani Exchange Watches, Cadbury, Hummel, Magic Moments, Mufti, Park Avenue Fragrances, Envy 100 Crystal, ITC Engage

  37. Tara Sutaria: ITC Engage

  38. K Chandrashekhar Rao: Telangana State Road Transport Corporation

  39. Jasprit Bumrah: Seagram’s Royal Stag, Estrolo

  40. Jacqueline Fernandez: Delhi Dynamos FC, Queo (Bath Wear), Bella Casa, Nova Eyewear, Magic Moments, Just F (Women Active Wear), M Bazar

  41. Hima Das: Gatorade by PepsiCo

  42. Harbhajan Singh: Brune & Bareskin

  43. Farhan Akhtar: United Breweries Limited (Kingfisher Ultra)

  44. Sanjeev Kapoor: Leonardo Olive Oil, Tata Sampann(spices)

  45. Arjun Kapoor: Chelsea FC

  46. Anushka Sharma: Godrej Consumer Products, Skill India Campaign, Cox and Kings, Rupa and Company, Prega News, Standard Chartered Bank

  47. Anil Kapoor: Malabar Gold and Diamonds, Spotify

  48. Ananya Pandey: Fastrack Perfumes, Lakme

  49. Nawazuddin Siddiqui: UP farmers’ scheme Samajwadi Kisan Bima Yojna

Advantages & Benefits of Brand Ambassadors, Influencers, and Affiliate Marketers

  1. Influencer marketing & affiliate marketing are more efficient advertising and marketing techniques in modern high tech business environment. 

  2. Brand ambassadors and influencers can help raise brand awareness, drive website traffic, generate sales.

  3. Practical experience in the execution of digital programs.

  4. Individuals with a strong online presence & large social media followers base.

  5. Highly relevant to products, company, and customers with good product knowledge.

  6. Professional and high quality social media posts.

  7. Professional brand communication & spokesperson

  8. Solid social media presence on multiple platforms

  9. Outstanding communication skills, both written and verbal in writing blogs, newsletters, product reviews, anchoring, and event marketing. 

  10. Flexible Working Hours with Part-time & Full Time options

  11. Flexible payment options including retainer fee or commission basis

  12. Brand ambassador will also represent her company at specific events, where she may perform product demonstrations or give away sample products.

  13. Brand ambassadors are extroverts, open minded, pleasant, presentable, enthusiastic, outgoing individual with good communication skills and a considerable social media presence with a medium to large sized network.

  14. Word-of-mouth marketing techniques, increased referrals to followers and friends

  15. Our brand ambassadors are opinion leaders in their communities and skilled in providing feedback and insight on new products or services.

  16. Enhanced product knowledge and information potential customers

  17. Improved tracking of customer preferences and feedback 

  18. Enhanced customer engagements on social media

  19. Improved effectiveness of trade fair & marketing event participation

  20. Improved feedback to the Marketing and Product departments regarding customers preferences

  21. Build brand recognition, New Product Promotion, Brand Awareness, Customer Engagement, Marketing Feedback, Increased Sales, Increased customer satisfaction

Connect with us to get answers:

  1. How to build an brand ambassador program for your business?

  2. How to Successfully Use Social Media in Your Brand Ambassador Program?

  3. How to become a Paid Brand Ambassador or Influencer ?

  4. What are key characteristics that make great brand ambassadors?

  5. How to promote your brand with Social Media Brand Ambassadors?

  6. How to recruit and train good social media brand ambassadors?

  7. How to find right social media brand ambassador for your brand?

  8. Why adding social media brand ambassadors to your marketing mix can grow your sales?

  9. What is an influencer and why it is important to have influencer marketing team?

  10. What are 4 categories of influencers: micro-influencers, content creators, celebrities, and industry experts?

  11. How to develop a good relationship with the influencer?

  12. How to set objectives and realistic target end results with influencers?

  13. How to convert an influencer into your brand ambassador?

  14. Why people trust people more than they trust companies?

  15. Who is more effective Brand Ambassadors or Influencers?

  16. What Skills Brand Ambassadors should have?

  17. How to get Influencer Marketing training?

  18. How to get Content Marketing Training?

  19. How improve personal brand image and get personal branding training?

  20. What is personal branding and why it is important to have excellent personal brand?

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