Become Franchisee | Get ZJELL Centre

Collaborate, earn more, sell your services online, become vendor, marketing partner, affiliate, join affiliate marketing & partnership program at ZJELL.

Get authorised ZMC (ZJELL Management Centres) at your location to help companies, suppliers, individuals, jobseekers, freelancers, personal service providers, students, learners to find best possible opportunities to grow profits and personal earnings by developing and growing market potential and employability.

We invite reputed & growth oriented companies, service providers, individual talent from all areas of Marketing, Advertising, Technology, Management, Media, PR, Entertainment, Event Management, Photography, Videography, Fashion Models, Influencers, Brand Ambassadors, Language Translators, Data Entry Service providers, Website & App Developers, etc to become ZJELL Franchisee and grow with us. We provide our franchisee all necessary online marketing training, customers, leads & business enquiries, demand generation support, and funds to start or grow your business.

We look for Service Providers, Experts, and Talents from:

  • Influencers / Brand Ambassadors

  • Virtual Assistant / Executive Assistant

  • Sales / Marketing Executives

  • Customer Relationship Executive

  • Marketing Service Providers

  • Digital Marketing Consultant

  • Personal Branding Consultant

  • Freelancers

  • Photographers

  • Videographers

  • Bloggers / Article Writers

  • Logo Designers

  • Fashion Models / Fitness Models

  • Social Media Marketing

  • Music / Audio / Dj / Singer

  • Self Help / Lifestyle Management Coach

  • Psychologist / Psychotherapist / Counsellors

  • Career / HR Consultants

  • Personality Development Consultant

  • Sales Coaches / Trainers

  • Ad Film Makers

  • International Marketing Consultants

What is a Franchise?

A continuing relationship in which a franchisor provides a licensed privilege to the franchisee to do business and offers assistance in organizing, training, merchandising, marketing and managing in return for a monetary consideration. Franchising is a form of business by which the owner (franchisor) of a product, service or method obtains distribution through affiliated dealers (franchisees). 

A franchise refers to a contractual arrangement whereby one party (the franchisor) allows another party (the franchisee) to use its trademarks (or trade names) and other intellectual property, as well as certain business processes and systems.


Franchising can include the manufacturing and marketing of a good or service according to the already established franchisor’s criteria. In other words, the franchisor grants the franchisee the right to use its business model, including its brand name, and sell its products and services to customers.

How Franchising Business Works?

Franchising is a network of interdependent business relationships that allows a number of people to share:

  • Brand identification

  • Successful method of doing business

  • Proven marketing and distribution system

 

Franchising is a marketing strategy and is currently a very popular tool used for business expansion purposes. When a company with a proven business model wants to scale its operations by increasing its share in certain markets, it can consider opening a franchise for its products or services. A franchise is like a joint venture between the company wanting to expand the business (franchisor) and another party (franchisee) that wants to benefit from the franchisor’s brand name, stable operations, and working business model.

Therefore, the franchisee does not need to launch a new venture from scratch or spend resources on branding and advertising. In essence, a franchisee acts as a dealer. In return, it pays a commission or a one-time fee called a lump-sum contribution to the franchisor. During the dealership, the franchisee shares a certain percentage of revenue (gross income) with the franchisor as specified in the contract.

The fee is called a royalty or licensing fee. The franchisor is also paid by the franchisee for training, equipment, and business advisory services. In the end, the franchisor receives royalties every month.

What is the Franchisor and Franchisee Relationship?

The relationship between the franchisor and the franchisee is that of an advisor and advisee, where the franchisor provides guidance to the franchisee on how to structure the business. Each of the parties has a role to play and interests to protect in the arrangement.

What is the role and responsibilities of Franchisor?

An established business (franchisor) allows another business (the franchisee) to trade using their branding and business model in exchange for a fee and ongoing royalties. The franchisee must run the franchise according to the parent company’s guidelines and rules but in return gets ongoing support such as help with store location, design and layout; product and market research; staff recruiting and training; and preferred supplies contacts.

 

The franchisor is required to provide business support to the franchisee by providing training, equipment, and knowledge to the staff employed in the business. The training ensures that the unit staff understand their role in the franchised business, and possess the right skills to maintain the image of the franchisor. The franchisor also develops advertising and promotion merchandise that affirm the brand image and increase customer awareness.

However, the franchisor does not take part in the day-to-day running of the franchisee’s business, and the franchisee is free to hire, compensate, and set employment standards for its business without requiring input from the franchisor.

  1. Trademark Registration

  2. Operations Manuals

  3. Legal Documents

  4. Registration

  5. Recruiting Franchisees

  6. Training for Franchisee

  7. Advertising

  8. Establish a Strong Vendor Program

  9. Establish Channels of Communication with Franchisees

What is the Role of Franchisee?

The franchisee is required to uphold the business model set up by the franchisor and maintain consistency in the state of operations in all business locations under the brand name. The franchisee must also put in place the standardisation required by the franchisor, such as logos, signs, and trademarks in a prominent location within the business premises.

The franchisee can aim to grow their business through marketing, but the marketing campaigns must be approved by the franchisor before the material is released to the public. Most franchisees benefit from national marketing/advertising done by the franchisor.

What are benefits of becoming a Franchisee?

Becoming a franchise owner can be an attractive proposition if you are business minded. Low failure rates established brand awareness, and rather high profits make this option appealing to many entrepreneurs. In addition to a well-known brand name, buying a franchise offers many other advantages that aren't available to the entrepreneur starting a business from scratch. Perhaps the most significant is that you get a proven system of operation and training in how to use it. New franchisees can avoid a lot of the mistakes startup entrepreneurs typically make because the franchisor has already perfected daily operations through trial and error.

Reputable franchisors conduct market research before selling a new outlet, so you'll feel greater confidence that there's a demand for the product or service. The franchisor also provides you a clear picture of the competition and how to differentiate yourself from them. Finally, franchisees enjoy the benefit of strength in numbers. You'll gain from economics of scale in buying materials, supplies and services, such as advertising, as well as in negotiating for locations and lease terms. By comparison, independent operators have to negotiate on their own, usually getting less favorable terms. Some suppliers won't deal with new businesses or will reject your business because your account isn't big enough.

 

  • Franchise can use franchising to start a business on a pre-established brand name of the franchisor. As a result, the franchise can predict his success and reduce risks of failure.

  • Franchise also does not need to spend money on training and assistance because the franchisor provides this.

  • Franchisee may get exclusive rights to sell the franchisor’s products within an area.

  • Franchisees will get to know business techniques and trade secrets of brands.

What are main factors for franchise relationships?

  • If the franchisor--as well as the current franchisees--are profitable

  • How well organized the franchise is

  • If it has national adaptability

  • Whether it has good public acceptance

  • What its unique selling proposition is

  • How good the financial controls of the business are

  • If the franchise is credible

  • What kind of exposure the franchise has received and the public's reaction to it

  • If the cash requirements are reasonable

  • What the integrity and commitment of the franchisor are

  • If the franchisor has a monitoring system

  • Which goods are proprietary and must be purchased from the franchisor

  • What the success ratio is in the industry

What is a Franchise Agreement?

The franchise agreement is the legal agreement that creates a franchise relationship between a franchisor and a franchisee. Within a franchise agreement the franchisee is granted the legal right to establish a franchised outlet and operation wherein the franchisee, among other things, obtains the license and right to utilize the franchisors trademarks, trade dress, business systems, operations manual and sources of supply in offering and selling the products and/or services designated by the franchisor.

Legal Rights Typically Defined and Established By Franchise Agreements:

Within your franchise agreement, some of the substantive legal rights and obligations that will be established include:

  1. The Grant of Franchise Rights and Term. Granting the franchisee the right to establish and operate a franchised location or outlet. The granted franchise rights include the license to utilize the franchisor’s trademarks, trade dress and business systems. Typically franchise rights are granted for a term of 10 years but the term may vary depending on the type of business, the franchisees initial investment and the length of time for the franchisee to generate a sufficient return on their initial franchise investment.

  2. Franchisee’s Development Obligations. The franchisee’s obligation to establish a franchised location or locations and the designated time period within which the franchisee must establish and commence its day-to-day business operations.

  3. Initial and On-Going Training. The initial training that the franchisor will provide to the franchisee prior to opening and any on-going training that may be offered or required by the Franchisor.

  4. Territorial Rights. Whether or not the franchisee is granted a form of territorial protection wherein, for example, the franchisor will not grant competing franchises. Typically franchisees will be granted an operating territory within which they are required and restricted to conduct the operations of their franchise business. The franchise agreement will define where the franchisee may operate the franchised business, who the franchisee may or may not sell products or service to and any protection that may be afforded to franchisee regarding his or her territory.

  5. Operating Procedures. The franchise agreement will mandate that the franchisee must follow the systems and procedures established by the franchisor. The Franchisee will be required to offer and sell only those products and services authorized by the franchisor and will mandate that the franchisee follow the mandates and operating procedures contained in the franchisor’s confidential operations manual.

  6. Initial Fees. The franchise agreement will define the initial fees to be paid by the franchisee to the franchisor. The most common initial fee is the initial franchise fee which is the primary fee paid by the franchisee at the time of signing the franchise agreement. Other initial fees may include upfront software license fees and initial inventory requirements and purchases.

  7. On-Going Fees. The franchise agreement will define the ongoing fees that the franchisee must pay to the franchisor. The most common on-going fee is the royalty fee which is typically charges as a monthly or weekly fee paid by the franchisee to the franchisor. Royalty fees are most commonly calculated based on a fixed percentage (the royalty rate) of the franchisee’s on-going monthly or weekly gross sales. However, alternative royalty structures exist where a franchisee pays a royalty that is based on a fixed dollar amount or other structure defined in the franchise agreement.

  8. Marketing Fees and Marketing Obligations. The franchise agreement will mandate and define whether or not the franchisee is required to pay any marketing fees to the franchisor. The most common marketing fee charges by franchisors is typically referred to as a “brand development fund” to which a franchisee will contribute to. The franchise agreement will establish whether or not a franchisee must contribute to a brand development fund and other obligations which the franchisee must satisfy regarding the franchisee’s local marketing efforts.

  9. Restrictive Covenants and Non-Competes. To protect the confidentiality of a franchise system and to prevent franchisees from establishing competing businesses, the franchise agreement will include in-term and post-termination restrictive covenants. The “in-term” restrictive covenants will, typically prohibit the franchisee from establishing, operating or participating in any competing business during the term of the franchise agreement. The “post-termination” restrictive covenants apply when the franchise agreement is terminated and will prohibit the franchisee from establishing, operating or participating in any competing business for a designated time period that accrues following the date that the franchise agreement was terminated.

  10. Legal Rights and Jurisdiction. The franchise agreement will define the state law (typically the law of the State where the Franchisor’s corporate headquarters are located) that will govern the interpretation of the franchise agreement. The franchise agreement will also define the state courts, federal courts or arbitrating entity that will possess exclusive jurisdiction should a dispute arise between the franchisor and franchisee.