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India Market Entry | Development

At ZJELL we offer cost effective services for India Market Entry & Development. We have expertise in Customer Search, Direct Marketing, Sales Promotion, Branding, Digital Marketing, Temporary Staffing, Technical Support, Customer Service, Virtual Office Setup, Liaison Office, Lead Generation, Online Business Growth, Partner Search, and establishing large distribution network on PAN India basis.

Helping companies to win in India Market

  1. Network of Own Offices, Freelancers, Franchisee in 28 Cities in India

  2. Direct and Indirect Resources more than 185 People

  3. Good customers and partners references

  4. Consultancy offices in Delhi and Mumbai

  5. Market research field survey teams in 48 big, medium cities and towns.

Our experts service clients from many different industries and can guide you on profitable growth objectives, customer search, demand generation, compliance needs, documentation requirements for market entry, company registration in India and other procedures.

 

Our lead consultants have extensive experience and knowledge of complications foreign companies face in India and support you efficiently in creating a smooth pathway to success in India. We have capabilities and strength in not only incorporating Indian entity but also managing the company registration and other requirements to run smoothly.

We have well trained, skilled, experienced sales & marketing team and experts in good product knowledge, enquiries / RFQ management, distribution setup, government liasoning, bidding & tenders management, vendor registration for PSUs & government, influencer / social marketing, local brand promotion, ATL / BTL, and RTM & GTM strategy. Our lead consultants have minimum 8 to 10 year’s experience and customer relationships in various market segments.

 

We are very much interested to explore business opportunity with your company to provide our services to achieve high demand creation, market development, and profitable sales growth for your company in North India Market.

India market entry services consulting business liaison global tender customer market research new delhi mumbai staffing ZJELL.

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What we Do to make your India Market Entry most successful?

Our Main Services and Expertise Area:

Market Entry & Development

Business Incubator Services

We offer best Business Incubator services for companies who want to explore and develop the market without getting involved into market complexities, risk, and high cost. Our clients can focus and do business development, brand building and build up market share without incorporating an Indian subsidiary. And once brand becomes successful in India they can for next level of incorporating a subsidiary company in India. Business Incubation is low-risk, cost-effective and simple.

 

Business incubator is very common practice in international market development where our organization t helps startup companies and individual entrepreneurs to develop their businesses by providing a full-scale range of services starting with management training and office space and ending with venture capital financing.

 

Main Services:

  • Assist in Business Plan: Turn your great idea into a great business plan

  • Assist in Business Launch: Turn your business plan into a reality (register, file, and start doing business).

  • Assist in Business Management: Day-to-day operations and prepare for success.

  • Assist in Business Development and Growth: Find new funding, locations, and customers when business is good and it's time to expand

  • Help with business basics, Networking activities, Marketing assistance, Market Research

  • High-speed Internet access, Help with accounting/financial management

  • Access to bank loans, loan funds and guarantee programs

  • Help with presentation skills, Links to higher education resources, Links to strategic partners

  • Access to angel investors or venture capital, Comprehensive business training programs

  • Advisory boards and mentors, Management team identification, Help with business etiquette

  • Technology collaboration and transfer assistance, Help with regulatory compliance, Intellectual property management

Office

Company Formation and Registration in India

In India there are different market entry options are available to set up business. Choosing the right one for your legal entity or for your subsidiary in India is mainly determined by, timeline and planned activities in India.

  1. Representative Office (Liaison Office)

  2. Branch Office and Project Office

  3. Wholly Owned Subsidiary (WOS)

  4. Private Limited Company (Pvt. Ltd.)

  5. Public Limited Company (Ltd.)

  6. Limited Liability Partnership (LLP)

  7. Joint Venture with Indian partner

  8. Foreign Institutional Investors (FIIs)

Assisting in Required compliances and other management

  • Approvals of Foreign Investment Promotion Board

  • RBI Approvals - Reserve Bank of India

  • ROC (Registrar of Companies)

  • Appointment and Resignation of Directors (including Resident Director)

  • Capitalization of the Indian subsidiary

  • Increase of authorized capital

  • Allotment or transfer of shares

  • Opening of Bank Account, Tax Registrations, Import Licenses, Labor Law Registrations

  • Preparation of Minutes for Board / General Meetings

  • Maintenance of statutory registers

  • Legal Due Diligence

  • Change in company name, address etc

  • Bank Account Management

  • Resources & Talent Management

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How to open company in India?

After you have finalized minimum 3 to 5 names of the company you want to register it will be required to get one final name approved from MCA (Ministry of Corporate Affairs) of India. A step plan to be followed to achieve legal entity opening in India.

 

Step 1: Obtaining Digital Signature Certificate (DSC) for the proposed Directors

Step 2: Obtaining proposed Directors’ Identification Number (DIN)

Step 3: Applying for availability of the name of the proposed Indian Company and filing the same before the prescribed authority

Step 4: Review and finalization of Charter documents of the proposed company

Step 5: Review of company incorporation forms

Step 6: E -Filing of documents before the prescribed authority

Step 7: Obtaining Certificate of Incorporation of the proposed company

Step 8: Applying for Permanent Account Number (PAN) and Tax Deduction Account Number (TAN) of the proposed company.

Step 9: Opening bank account in reputed nationalized bank.

Step 10: Applying and obtaining commercial registrations and certificates for GST (Goods and Services Tax) , IEC (Import and Export Code) Registration for the head office or sales offices.

Step 11: Applying for SVB duty if the local Indian entity is shareholding of a foreign company.

Step 12: Achieve transfer pricing and getting approvals 

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ZJELL Services for opening a Company in India

Assistance in setting-up the company:

  • Assistance in getting local legal office / virtual office for opening company.

  • Assistance in undertaking compliances from a direct tax and regulatory perspective.

  • Issuance of Accountant’s Report.

  • Assistance in obtaining registrations under the indirect tax legislations.

  • Assistance in undertaking compliances from an indirect tax perspective.

  • Assistance in getting IEC (Import and Export Code) registration.

  • On-call tax and regulatory advisory services.

  • Entry tax and works contract compliances.

  • Issuance of statutory forms and declarations such as Form C, Form F, etc.

  • EWay bills/ road permits.

  • Audit and assessments by State VAT authorities and any other litigations.

  • Preparation and filing of Audit Report.

  • Impact analysis pursuant to introduction of Goods and Services Tax (GST) in India.

  • Opening of bank account.

  • Convening the board meeting.

  • Preparation of board minutes.

  • Company secretarial compliances.

  • Undertaking book-keeping and accounting services.

  • Any additional registration(s) or compliance that may be required pursuant to change in law etc.

 

Customer Search & Lead Generation

Customer information management, Customer profile & contact details, Need assessment & analysis, Project information, Sales potential analysis, Buying behaviors & trend.

 

Direct Marketing & Sales

Customer connect, Demand generation, Enquiry / RFQ management, Customer visit & product Presentations. 

 

Global Tender Bidding 

Pre-bid meetings, Specifications development, Preferred Vendor list registration

 

Channel Partners & Distribution Setup

Potential local partner search, Due diligence, Agreement & contract support, Distributor relationship

Customer Service / After Sales Support

Customer relationship improvement, Complaint resolution support, After sales services partners, Import & Logistics, Warehousing, Product application demonstration & training,

Sales Rep Staffing / Payroll / Training / Virtual Office

Sales managers staffing, Field Sales rep staffing, Temporary staffing, Qualified & experienced sales agents, Sales training, Product training, Payroll Management.

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What are the top cities in India to do business?

  • Northern Region: Delhi-NCR, Kanpur | Successfully attracted many Fortune 500 firms

  • West Region: Mumbai, Pune, Nasik, Surat, Ahmedabad, Baroda, Ankleswar

  • Eastern Region: Kolkata, Jamshedpur, Chhattisgarh

  • Southern Region: Chennai, Bangalore, Coimbatore, Salem, Bangalore-Hosur, Hyderabad, Vishakhapatnam

What are top potential markets and industries in India?

Metal / Metallurgy / Mining

Steel, Iron, Aluminium, Furnaces, Heavy Engineering, Copper, Foundries, Coal

Industrial Materials & Consumables

Refractories, Ferro Alloys, Raw Materials, Heat Insulation, Protective Coatings, Coking Coal, Copper Molds.

Equipments / Machines / Tools

Metallurgical Equipment, Power Plant Equipments, Steel Making Equipment, Industrial Furnaces, Engineering Tools, Spare Parts, Hand Tools, Power Tools.

EPC Contracting / Projects / Construction

Industrial Projects, Mining, Chemical Plants, Marine, Defense, Power Plant, Automotive, Commercial Buildings, Industrial Building, Residential Projects.

Building Materials / Chemicals

Cement, Glass, Steel, Tiles, Stones, Wood, Fiber Cement, Gypsum, Calcium Silicates, Doors, Furniture, Paints, Corrosion Resistant Solutions.

 

Infrastructure, Healthcare, Renewable Energy, Food processing, Telecommunication, Manufacturing, including electronic system design, Service sector including IT, Leisure and Tourism, Fashion & Beauty Ecommerce, Agriculture Products and Commodities, Packaged food products, Consumer and Retail, Logistics and Supply Chain.

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How we help our clients to develop India Market?

  1. Need analysis, SWOT, PEST, 5 Forces Modelling. A detailed listing of players in the industry based on discussions with industry association.

  2. Developing a framework to evaluate the players in the industry based on understanding of the acquisition objectives

  3. Preparing a shortlist of candidates meeting clients' requirements, Profiling of potential target by way of focused research and limited primary interviews. A detailed listing of players in the industry based on discussions with industry association.

  4. Overview of the hard goods sector including regulatory scenario Mapping of competitive scenario. Short listing of target locations based on a detailed analysis of macroeconomic variables, infrastructure and retailer footprint etc.

  5. Clear understanding for the client of doing business in India including details such as consumer finance, warehousing, advertising, typical store formats, regulations, partnerships etc.

  6. Analyzing Market Attractiveness Competitive environment, Opportunity for differentiation, Regulatory Attractiveness.

  7. Financial Risk Management, Achieve and maintain regulatory approval, Risk management reporting, Development risk management framework for financial risk, Ensuring ongoing regulatory compliance, Treasury and Derivates Risk Management, Scenario planning and stress testing, Crisis response framework including BCM, Enterprise Risk Management framework for financial and non-financial risk.

  8. Operational strategy and post deal support, Focus on delivering value addition through improvements in operational areas including human resources, Assess and benchmark key operational and cost indicators, Cost investment associated with realization of the business synergies.

  9. Strategy Development, Strategy formulation, Operational strategy, Business plan preparation and due diligence assistance, HR strategy, Identification of potential JV and acquisition targets.

  10. Market and Competition Assessment and Due Diligence, Detailed analysis of market including market sizing and micro market assessment, Competition assessment, Commercial due diligence, Regulatory Policy, Identification of key micro and macro trends impacting business.

  11. Interim Management, Resident Director Search, Board Membership, Advisory Board setup, Corporate Restructuring, Joint Venture partner, Acquisition target.

  12. Import and Customs Regulations, Duties, Taxes & Refunds, Product Pricing, Purchase and Sales Order Management, Warehouse, Inventory & Domestic Transport Management, Partner Performance Management, Supply Chain Due Diligence, Import Export Coordination, Supply Chain Management, Local warehousing.

  13. Product Registrations, Bureau of Indian Standards (BIS), Food Safety & Standards Authority of India (FSSAI), Medical & Drug Control Registration (DCP), Textiles Committee (TTC), Import Licenses, Export Licenses, Hazardous material import help.

  14. E-commerce Solutions: Registration on “Online Market Places” in India like Amazon, Snapdeal, Flipkart, Myntra, etc. Access to platform for importing, warehousing, invoicing & retail sales with complete distribution & logistics, Online advertising, Customized sales & performance reports, Complete control of your India business with 100% transparency and compliance.

  15. Accounting, Payroll, Company Secretary, Accounting & Taxation, Accounts Receivables & Payable, Accounting as per GAAP / IFRS, Financial Statement Preparation: BS, P&L, Direct & Indirect Taxes, Withholding Tax, Transfer Pricing, Tax or Statutory Audits,

  16. Payroll & HR Admin, Payroll Processing, Employment Contract, Salary Structuring for Domestic & Foreign Employees, Payroll related Statutory Compliances, Personal Taxation

  17. Company Secretary, Maintenance of Statutory Records, Filing Annual Returns & Audits, Mandatory Compliances, Event-based Compliances, Liaising with MCA / RBI / FEMA / ROC.

  18. Toll manufacturing, local manufacturing setup, DPR Report preparation, Market Feasibility Reports, Identification of civil contractors and other major vendors, Tender preparation and finalization, Monitoring/co-ordination of the construction process, Clearances for construction, water supply, power, etc.

  19. Clearance from the Pollution Control Board & EIA (if required), Factory License, other statutory licenses for commencing the production.

  20. Land Acquisition, Shortlisting of suitable plots, Assessment matrix of identified plots, Coordination of Due Diligence of top priority plots with third parties (Legal, Geo-Technical, Environmental), Negotiations & Buying / leasing of land.

Reading Newspaper
India Market Report 2021

Benefits of India Market

India is the world's 6th largest economy in terms of GDP and ranks number two in terms of total population. Economic liberalisation with the aim of making the economy more market oriented and expanding the role of private and foreign investment, including measures such as reduced controls on foreign trade and investment, began in the early 1990s, and long‑term GDP growth has become more stable, diversified and resilient.

Before the COVID-19 pandemic, the Indian economy grew by an average of about 7% annually from 2010 to 2019, one of the fastest growing economies worldwide. Although India's overall economic growth has been strong, development has been unevenly spread across different population groups and geographic areas. Income inequality is high.

 

According to OECD estimates, the poorest 20% of households earn only 4.1% of total income. India has an abundance of labour, but most Indians are working in the informal sector. In the formal sector, the employment protection is high, and this discourages formal hiring.

Numerous foreign companies are setting up in India, encouraged by government initiatives like Make in India and Digital India. The Make in India initiative aims to boost the country’s manufacturing sector. The country has also been pursuing its Digital India campaign, which focuses on three core components: creating digital infrastructure, delivering services digitally and increasing digital literacy.

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India is a very potential investment country having many promising prospects. Economic growth is driven by the increasing consumer spending power of the Indian population. Post Covid period in the coming years India will become one of the largest consumer markets in the world. India is also an attractive destination for Foreign Direct Investment (FDI) due to its first-class outsource destinations, which offer cheap, skilled labor pools. Moreover, the Indian government focuses on implementing investor friendly policies, which enhances the attractiveness of the Indian market.

 

Many multinational companies have already entered the Indian market successfully. Formulating an inclusive market entry strategy can help you to become successful in the Indian market, whether you are looking to invest in production facilities or to target the consumer or industrial markets.

 

India has a large infrastructure that is continuously expanding. Furthermore, due to its central location companies can easily reach Middle East, Africa, and South Asia countries. India’s demographics make it an interesting market with remarkable future chances. Due to its relatively young population (median age is 26.7 years) it has a large consumer market potential. This is further strengthened by the still expanding middle class.

 

As a result of further reforms for opening up the Indian market, it has become easy for investors to enter. However, due to country-specific complexities of doing business in India, it remains a challenging business environment It is important to be aware of sector-specific initiatives and regulations, legal entity types, the business registration process, local tax structure and cross-cultural issues when devising an entry strategy.

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India has been a World Trade Organization (WTO) member since January 1, 1995.The country began the process of economic liberalisation in 1991 and continues to work towards a more open trade regime.

There has been a progressive elimination of restrictions on the volume of imports, and a simplification of the application process for import licences. However, the average tariff rates on imports remain high in global terms. In promoting the Made in India initiative, India has raised import tariffs on some products to encourage domestic production. These include certain labour‑intensive products, and electronics and communications devices. According to WTO, the simple average MFN applied tariff rate in 2019 stood at 17.6% for all products (compared to 13.4% in 2015), with agricultural products at 38.8% (compared to 32.7% in 2015) and non‑agricultural products at 14.1% (compared to 10.1% in 2015).

India maintains relatively high tariffs on a variety of goods, for example, the average MFN applied rate in 2019 stood at 51.5% for sugars and confectionery, 74.4% for beverages and tobacco, 22.3% for textiles, 23.9% for clothing, and 31.2% for transport equipment.

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India New Developments & Reforms

In 2017, India implemented the Good and Services Tax (GST) system to unify Indian states into a single market and make doing business easier. The GST aims to simplify the movement of goods within India and it also applies to imports. Before the GST implementation, imports could be subject to different levels and types of taxes, such as state level value added or sales taxes, the Central Sales Tax, and various other local taxes and charges. The new system subsumed a number of these charges on imports into the single GST. The GST is made up of three taxes: the Central GST is collected by the central government for sales in all states; the State GST is collected by each state for sales within a state; and the Integrated GST (IGST) is collected by the central government for sales between states and on imported goods. IGST on imports is charged on the total of the customs value of the goods and the customs duties assessed on those goods.

In 2018, India introduced a 10 percent “social welfare surcharge” on imports. The “social welfare surcharge” is applied to the aggregate of duties (not on the customs value of the imported product).

India has been replacing licensing and discretionary controls over imports with deregulation and simpler import procedures. Most import items fall within the scope of India’s EXIM Policy of Open General Licensing (OGL). This means that they are deemed to be freely importable without restrictions and without a license. A duty exemption plan is also offered under which imports of raw materials, intermediates, components, consumables, parts, accessories and packing materials required for direct use in products for export may be free of duty under license. 

Imports of items not covered by OGL are regulated and fall into three categories : banned or prohibited items, which are denied entry into India (e.g., tallow, fat, and oils of animal origin); restricted items that require an import license (e.g., livestock products and certain chemicals); and “canalised” items (e.g., some pharmaceuticals and corn under a tariff‑rate quota) importable only by government trading monopolies and subject to cabinet approval regarding import timing and quantity.

The Central Board of Excise and Customs has developed an 'integrated declaration' process leading to the creation of a single window that will provide importers and exporters a single point interface for customs clearance of import and export goods.

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India Trade Agreements

India has preferential access, economic cooperation and free trade agreements (FTAs) with about 54 individual countries. India has signed bilateral trade deals in the form of comprehensive economic partnership agreements (CEPAs), comprehensive economic cooperation agreements, FTAs and preferential trade agreements with approximately 18 groups or countries.

Active
  • Preferential Trade Agreement Between India and Afghanistan (PTA) 

  • Comprehensive Economic Cooperation and Partnership Agreement (CECPA) between The Republic of India and The Republic of Mauritius

  • India Africa Trade Agreement

  • Asia Pacific Trade Agreement (APTA)

  • Comprehensive Economic Cooperation Agreement between India and Association of Southeast Asian Nations (ASEAN)

  • Agreement on Trade, Commerce and Transit between India and Bhutan

  • Preferential Trade Agreement between India and Chile (PTA)

  • Comprehensive Economic Partnership Agreement Between India and Japan (CEPA)

  • Comprehensive Economic Partnership Agreement Between India and Republic of Korea (CEPA)

  • Comprehensive Economic Cooperation Agreement Between India and Malaysia (CECA)

  • Preferential Trade Agreement Between India MERCOSUR (PTA)

  • Agreement of Cooperation with Nepal to Control Unauthorised Trade

  • Treaty of Transit between Government of India and the Government of Nepal

  • Agreement on South Asia Free Trade Area (SAFTA)

  • Agreement on SAARC Preferential Trading Agreement (SAPTA)

  • Comprehensive Economic Cooperation Agreement Between the Republic of India and the Republic of Singapore (CECA)

  • Free Trade Agreement between the Republic of India and the Democratic Socialist Republic of Sri Lanka (FTA)

  • India‑Thailand Free Trade Agreement (EHS)

 

Under Negotiation

India is engaged in negotiations or discussions on a number of trade agreements, such as the India–Canada Comprehensive Economic Cooperation Agreement; the India–European Union Broad Based Trade and Investment Agreement; the India–Israel FTA; the India–Gulf Cooperation Council FTA.

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India FDI and Investment Climate

Investment climate in India has continued to improve in recent years. Total FDI inflows in the last 21 years April 2000 ‑ March 2021 were $763.5 billion. Thee total FDI inflows received in the last 5 years, April 2014‑ September 2019, were $319 bn, nearly 50% of the total over the past 20 years. Reforms introduced by Prime Minister Narendra Modi include a relaxation of the cap on foreign direct investment (FDI) and the launch of the Make in India initiative (MII). The MII was launched in September 2014, with the aim of transforming India into the world's manufacturing hub through actively courting FDI in the manufacturing sector. India's economic policies are designed to attract significant capital inflows on a sustained basis and to encourage technological collaboration.

 

In addition to the MII, the government has implemented a number of key policy tools to encourage stronger private sector participation in the economy. The Start‑up India programme created incentives to help start‑ups to commercialise and grow. The smart cities project intends to create new opportunities for industrial technology investment in urban areas. Digital India aims to encourage the growth of the information technology sector. There are two routes for FDI going into India, namely the automatic route and the government route. Under the automatic route, the non‑resident investor or the Indian company does not require any approval from the Government of India for the investment. Under the government route approval from the Government of India is required prior to investment. Proposals for foreign direct investment under the Government route, are considered by the appropriate Administrative Ministry or Department. The Proposal together with supporting documents must be filed online on the Foreign Investment Facilitation Portal.

 

Sectors which come under the “100% automatic route” category include agriculture & animal husbandry, air‑transport services, auto‑components, automobiles, biotechnology, capital goods, cash & carry wholesale, chemicals, coal & lignite, construction development, construction of hospitals, credit information companies, duty free shops, e‑commerce activities, electronic systems, food processing, gems & jewellery, healthcare, industrial parks, manufacturing, mining & exploration of metals & non‑metal ores, other financial services, civil aviation services, petroleum & natural gas, pharmaceuticals, plantations, ports & shipping, railway infrastructure, renewable energy, roads & highways, single brand retail trading, textiles & garments, thermal power, and tourism & hospitality. Sectors which come under the “up to 100% government route” include banking & the public sector, broadcasting content services, food products retail trading, mining & mineral separations of titanium bearing ores, multi‑brand retail trading, and print media.

 

Foreign investors are allowed up to 100% ownership of shopping centres and business centres, and the restrictions that existed on the permitted floor area of construction projects have been removed. Foreign equity limits have been raised from 74% to 100% in telecommunications, credit information firms, and chartered air transport and ground handling services. FDI is permitted up to 100% in the construction, operation and maintenance of some rail transport, such as high‑speed trains, mass rapid transit, and passenger and freight terminals. Full foreign ownership is now permitted for certain agricultural enterprises producing coffee, rubber, cardamom, palm oil and olive oil, in addition to tea plantations. Foreign participation in the defence industry has been raised to 49% and may be permitted above this threshold after consideration by the Foreign Investment Promotion Board. FDI of up to 74% has been permitted in private banks, and up to 100% in insurance intermediaries and pension companies since September 2019.

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Post Covid Development News in India

In the second half of 2019, Finance Minister Nirmala Sitharaman announced a number of steps to revive economic growth and shore up market confidence, including rolling back recent tax hikes on foreign and domestic equity investors. The government also further liberalized FDI rules in many sectors, and allowed 100% foreign investment for coal mining, associated infrastructure and sales of fuel.

 

Several FDI policy reforms are being introduced in the sectors of insurance, pensions, asset reconstruction companies and other financial market instruments, as the government attempts to open up these sub‑sectors to foreign participation. In addition, there will be greater access for foreign firms to Indian consumers when 100% FDI is allowed in the marketing of food products produced and manufactured in India.

 

The government has established several foreign trade zone initiatives to encourage export‑oriented production. These include special economic zones, export processing zones, software technology parks and export‑oriented units. The newest category covers national industrial and manufacturing zones, 14 of which are being established across India. India announced in December 2019 that 26% of FDI is permitted in digital sectors to allow investment opportunities in the country's rapidly growing digital market, with significant potential for further penetration.

 

In April 2020, India's Department for Promotion of Industry and Internal Trade revised its FDI policy to reduce the possibility of predatory foreign investors exploiting distressed Indian companies, by making it mandatory for any investment from a country that shares a border with India to have received approval from the government. In May 2020, India increased FDI in the defence manufacturing sector under the automatic route from 49% to 74%. The government has also established two defence corridors to encourage defence production. In October 2020, India announced that investments from countries which share a land border with India can only be made under the government approval route.

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Why India will be most potential market in Post Covid times?

  • Domestic market: Favorable Demographics

  • Huge workforce and outsourcing support

  • Geographical advantage in terms of resources and location

  • Continuously improving Infrastructure support

  • Cost Competitiveness

  • Good English language knowledge

  • Skilled manpower and Large Talent Pool

How much FDI did India receive in FY21?

According to the Indian government, FDI equity inflow contributed to US$59.64 billion out of the total US$81.72 billion that India received in FY21. This inward FDI equity showed a 19 percent growth over the previous fiscal, which stood at US$49.98 billion. A major proportion (US$51.47 billion) of this inflow was received during the first nine months of FY21, that is from April to December 2020, with the highest surge recorded in August 2020. As per UNCTAD’s June report, India received US$64 billion in 2020, up from US$51 billion in 2019, driven by acquisitions in the information and communication technology (ICT) industry. This is understandable as the pandemic created unprecedented demand for digital infrastructure and services, resulting in targeted greenfield project investments across the world. In India, this included a US$2.8 billion investment by Amazon into the country’s ICT industry.

India Market Entry and Development Services