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Market research is process of collecting useful data and information for the purpose of taking right decision about the target market and customers to plan and achieve success of new product.

Political survey is method to collect mood, choice personal details about potential voters to make most successful political campaigns help achieving winning in the elections.

Get best market research company service, survey, feasibility study, industry analysis report, focus group online, intelligence at ZJELL. Marketing research is the systematic design, collection, analysis, and reporting of data relevant to a specific marketing situation facing an organization. Companies use marketing research in a wide variety of situations. For example, marketing research gives marketers insights into customer motivations, purchase behaviour, and satisfaction. It can help them to assess market potential and market share or measure the effectiveness of pricing, product, distribution, and promotion activities.

To carry out marketing analysis, planning, implementation and control, managers need information. At ZJELL we are capable of delivering high level of satisfaction due to our main strengths are deep understanding of India market, comprehensive research experience, excellent professionalism, business ethics, competitive price and high-quality services, nationwide service network, and internationalised market research methodology.

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We offer incisive and penetrative studies on market to facilitate smart decisions for the smooth-sail of your business. Our market studies have been prepared after evaluating long-term market trends, alongside the wider operating environment and various external macro-factors. Besides delivering precise information on current market size, our reports offer refined forecasts on a market’s trajectory. Our team of experienced market analysts measure and forecast demand and supply forces in the market. In addition, we offer qualitative and quantitative analysis of prevailing trends to support your decision-making.

Our market feasibility reports and analysis include studying economic and demographic trends, identifying comparable projects or those in pipeline, interviews of industry leaders, and identifying competitive properties. Other than helping in decision-making, we gauge the viability of your existing strategies while identifying your key problem areas at the same time.

Our research services include opinion and perception insights, segmentation, satisfaction and loyalty research, behaviour usage & attitude, data collection, branding, industry analysis, competitive analysis, pricing research, usability testing, stakeholder audits and market entry, market sizing.

We have expertise in wide range of industries including Consumer Markets, Business to Business research (B2B), Industrial, Automotive, Energy, Healthcare, Information Technology, Travel, Retail, Advertising research, Financial Services, Automotive, Food, and Cosmetics.

Benefits of Market Research & Analysis

Find barriers to grow your business
Make informed business decisions
Low cost market knowledge for small business and Start-ups
Strategise business policies
Formulate Strategy to achieve sustainable growth
Understand the significance and impact of market dynamics
Ensure optimum growth in the market
Market Entry Strategy, International Expansion
Deep dive Market Studies
Market Segmentation and Growth Strategy
Mega Trends impact on specific industry-Forecasting
Product to Market Assessment
Portfolio and Acquisition Assessment
Find Best channel to maximize sales
Threat evaluation and determent from domestic companies
Distribution channel landscape of key competitors
Identification and due diligence of potential distributors
Risk evaluation and barriers to entry
Cost analysis and profitability across the industry value chain
Identification of target customers
Customer need analysis and buying behaviour
Customer segmentation analysis
Customer perception of self and competition
Identification of merger, acquisition and partnership targets
Partner selection & vendor management
Market segmentation, Market sizing, Better Forecasting
Market potential analysis, Define relevant markets
Uncover new opportunities

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Target Markets

Healthcare
Recreation
Energy and Power
Consumer Goods
Agriculture
Services
Automotive
Manufacturing
Construction
Food and Beverages
Aerospace and Defence
Banking and Finance
Chemicals and Materials
Company Reports

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Market Research Services

Market feasibility Study and Report
Market intelligence studies
Focus Group
Market analysis
Relevant, fact-based research
Customer, company data collection
Opportunity analysis
Consumer surveys
Market Monitoring Services
Business intelligence
Syndicated research report
Customised research
Sales enablement research
Opportunity Assessment
Competitor Assessment
Product Valuation
Geographic reports
Product positioning analysis
KPO (knowledge process outsourcing)
Competitor profiling including financial performance
SWOT, PESTEL and Porter’s analysis
Competitor benchmarking

Market Report Scope

Industry Outlook & Critical Success Factors (CSFs)
Market Segmentation & Value Chain Analysis
Industry Dynamics
Drivers
Restraints
Key Opportunities
Application Outlook
Technology Outlook
Regional Outlook
Country-level Analysis
Competitive Landscape
Company Market Share Analysis
Key Company Profiles

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What is Syndicated Market Report?

Syndicated reports provide detailed market coverage and analyst insight into the various markets we continuously track. These reports are formulated with a broader industry audience in mind and provide a snapshot into the attractiveness, potential and competitive landscape of a market. Our syndicated reports are updated every year, making sure that all trends and insights are captured and analysed in a single report.

The aim is to provide privileged access to painstakingly undertaken research data by subject-matter experts from a variety of industries. This includes market trends, growth figures, new ventures, and forecasts, by reliable agencies.

What is Custom Market Research Report?

These are focused research reports and fully tailored intelligence solutions to meet the unique business requirements of any organization. Our deep industry expertise coupled with cross-functional analyst teams ensures we can support the intelligence requirements of even the most specific of business problems. We provide a host of services from Market Entry to Technology Assessment, all uniquely tailored to the requirements of each client.

Custom Market Research provides clients with focused, comprehensive and tailored research across all industries. We know that the information found in syndicated reports won’t always satisfy every client's needs. Our custom research services are altered to each client's specifications, focusing on their specific area of interest and answering any questions they may have.

Custom research services typically deal with the creation of tailored and client-centric reports. Research involves extensive secondary and primary research combined with expert validations to provide clients highly reliable specified data. It typically encompasses Granular Market Segmentation, Market Opportunity Analysis, Competitive Analysis, Product Assessment, Market Access Strategies, Product Life cycle Management Strategy, Consumer Surveys.

What we Do in Market Research?

We help our clients in better decision making across various markets, B2C, B2B, Industry Investors, Investment Bankers, Research Professionals, Emerging Companies, Raw Material Suppliers, Product Suppliers, Research Institutes. Our services help clients to make informed strategic decisions to leverage expertise and minimalize risks by Ascertaining target potential customers. Identifying key market trends and competitor strategies Analyzing competitors’ products, pricing, financials, sales, and strategy. Identifying investment opportunities Interpreting Market Entry Prospects.

What is the Methodology?

The most important and first step in market sizing and forecasting is data collection. For market sizing and forecasting, we use multiple primary and secondary sources but not limited to financial records, historical market data, interview with major players/vendors across the value chain. Once the data is collected from demand and supply side our analyst uses our proprietary model to size and forecast markets.

To predict market trends, our analysts analyse both supply and demand side trend, assessment of new technologies, investment trends, socio economic trends, macroeconomics trend and spending trend of end users. Our market forecasts use primary interviews with players involved in each phase of a supply chain and secondary research to help you fully understand how the future markets and the spending patterns looks like.

What is focus group research and how it is done?

Focus Group is a small sample of typical consumers under the direction of a group leader who elicits their reaction to a stimulus such as an ad or product concept. Focus Groups encourage depth of thought, fresh thinking, and idea generation. A Focus Group brings between 15 and 20 decision makers to a focus group facility. Respondents provide qualitative insight on questions that matter to you. This Qualitative Research method can inform subsequent quantitative and strategy research projects.

Online Focus Groups

The Online Focus Group is a new method where respondents and the moderator have an audio, video, or chat discussion. Clients can also observe in real-time. Professionals are busy, and this method can be more convenient. Another advantage of the online focus group is that it can assemble respondents over vast geographies, which can be particularly helpful in specialised, niche industries. Online Groups can be a cost-effective, convenient, efficient way to generate qualitative insight.

What we target in Focus Group?

Purchasing Processes
Motivation to buy
Drivers of brand loyalty
Unmet customer needs
Product Development
Marketing message testing
New Concept Testing
Customer Satisfaction
Pricing & Willingness to Pay
Preferences, Likes and Dislikes
Packaging insights
Competitive Intelligence

Primary Research

The primary research is conducted through e-mails, face-to-face, and telephonic interviews. This helps analyze the market's scope, market dynamics, industry competitiveness, micro, and macro factors.

Email and Mobile Surveys: Rapid and streamlined surveys generally work best with B2B audiences.

Tele-Depth Interviews: Popular since they are generally more convenient and cost-efficient than face-to-face meetings.

In-Office Ethnography
Video and Skype Interviews
Central Location Tests
Telephone & Online surveys
Key Opinion Leader research
Decision Maker Interviews
C-Level interviews
Executive Roundtables
Co-Creation Sessions
Brand Development Workshops
White Paper development
Focus Groups

Sources of Primary Research:

Manufacturers
Traders, Retailers, Distributors
R&D Department
Technical Experts
End-Users of the product

Secondary Research

Secondary research, known as desk research or literature research, can also derive information from published sources. These materials may include brochures, press releases, published reports, databases, advertising, government filings, news articles, photographs, books, blogs, social networks, journals, letters and memos. For international projects, these searches are conducted within the target countries and local languages.