I carry FMCG and FMCD marketing experience. Seeking roles in Brand management, P&L, ATL, BTL, Digital Marketing, E-commerce,Trade and Retail promotions, Media planning, Communications, Product management in B2C and D2C domains.

Marketing Manager

Marketing Consultant 13

Delhi / NCR

Marketing & Communication

Profitably managed 360-degree B2B & B2C marketing strategy for 3 brands and 15 SKUs ($80M FMCG category).Designed and executed Sales, ATL, BTL, PROMOTIONAL & TRADE MARKETING strategy for a 120Cr. category and snipped market share of Unilever by 5% (per Nielsen).Curated NPD calendar, starting from Research to Product dev., Packaging, Pricing, Placement & Promotions.Created innovative QPS and other trade marketing tactics to increase the Primary and secondary sales numbers.Increased net profitability of low-performing brands by developing Pricing and contribution strategy.IPL Sports Sponsorship followed by Team Jersey branding, Stadium branding, meet & greet and other BTL activations.Created E-commerce portal and executed annual digital marketing and content calendar for lead generation.

Marketing Experience
Client
Industry
Annual Contract Cost
Graduation degree
PG Degree
Specialization
12 Year(s) 0 Month(s)
Masco Corporation
FMCG
Rs 17 Lakhs
B.Com
MBA/PGDM
Marketing