A Marketer with 12 years of experience in Personal care and Beverages categories with a hybrid experience of working with most evolved and start-up organizations. I have worked for the following brands Lifebuoy, Complan, Rexona, Hamam & Tea Valley.

Head - Marketing

Marketing Consultant 367

Anywhere in North India

Marketing & Communication

A Marketer with 11+ years of experience. I got an opportunity to work at HUL for 5 years and was fortunate to have worked in both brand development and customer development. In my brand stint I worked on one of the biggest brands of Hindustan Unilever Limited, i.e. Lifebuoy and projects like Lifebuoy soap relaunch, hand wash relaunch and current sanitizer in market pack (Lifebuoys immunity boosting) were some of the key projects. Whereas Customer Development stint helped me understand the nuances of GTM (Go to Market) strategy for established as well as new brands like importance of outlet level sell-in norms, merchandise plans, BTL activities etc.Post this I joined Complan as Brand Manager and worked on the relaunch of Complan which involved a great deal of work on all 4Ps of marketing. The result of the relaunch was the revival of Complans market share that became one of the selling stories for Kraft Heinz. For the last 3 years have been working for a start-up brand Tea Valley.

Marketing Experience
Client
Industry
Annual Contract Cost
Graduation degree
PG Degree
Specialization
11 Year(s) 0 Month(s)
DJ Sons Consumer Goods Pvt Ltd
FMCG
Rs 25 Lakhs
B.Sc
MBA/PGDM
Marketing