MBA with 11 years of experience in Brand Management & Strategic Planning in FMCG industry

Passionate, value driven marketing professional with 10+ years experience, seeking leverage at analyzing market trends and customer needs to develop highly effective and targeted marketing campaigns.Proficiency in building brand, handling all forms of brand communication, growing brands sales, conducting various product launches.Proven track record of developing strategies for business escalation & brand value enhancement, thereby accomplishing growth in turnoversSkilled in developing Marketing Strategies to build consumer preference and drive volumes; evolve and formulate marketing procedures and the commercial frameworkOverseeing marketing operational activities related to ATL activity like Agency Management, ATL Budgeting & all other operational things related to ATL including TV Commercial. Liaising with Advertising & PR / Media agencies and vendors for the procurement of POP Materials