I am an astute professional with more than 18 years of rich marketing and strategy experience.

I am an astute professional with more than 17 years of rich marketing experience in B2B & B2C. My roles in marketing has evolved from a lead generation Insurance Brand activation and Innovation role to media marketing and over time more strategic in nature. I have managed P&Ls as well as led communications which were ATL, BTL, Digital focussed. ?One of my key strengths is structuring unstructured, undefined roles and functions.?I have created & developed a variety of marketing campaign to accomplish the objectives of the organization to increase sales, greater brand awareness, new product launches and roll-outs ?Demonstrated expertise in development & implementation of promotion plans and handling communication for brands including all above the line and below the line activities?I have augmented my experience with initiatives such as data mining, brand creation, identifying new marketing opportunities, print/web collateral development, lead generation, as well as procurement.