17 years in E-commerce and Offline Retail. Lead as E-commerce Head, Digital Marketing Head, Head Retail - Brand Shops, Trade Marketing, BTL - Ex Luminous (Schneider Electric), Usha, Samsung, Future Goup (Big Bazaar)

Merchandising, Retail & eCommerce - Other

Marketing Consultant 816

Bangalore/Bengaluru, Delhi / NCR, Mumbai (All Areas)

Merchandising, Retail & eCommerce

17 years experience in E-commerce & Offline Retail.Created, led Omni-channel ecommerce business at P&L head role, through e-shop and Marketplaces for leading consumer and retail businesses.Ecommerce Strategy: led both in the customer experience and the technology, while delivering on the Sales targets. Conceived and led various shopper experience and retention initiatives at customer touch points through both human and technological interventions. Certified Digital Marketing Lead. Led increase by 5000% in traffic, 200% in AOV, and by 22% points increase in contribution of a new category. Personally led content, continuous UI and UX improvements, customer lifetime value.Category Management: Strategy and plans, targets (revenue, units, margin), pricing. Distributor & Account Management.I have also held critical marketing roles in FMCD and Retail companies and rolled out numerous retail programs across categories and Brands for setting up Retail footprint, Brand Retail Identity

Marketing Experience
Annual Contract Cost
Graduation degree
PG Degree
17 Year(s) 0 Month(s)
Affiliate Advisory Private Ltd
Rs 29.5 Lakhs