Senior Manager - Marketing , Media buying, planning atl ,btl activations with 15 years experience

-Ensuring achievement of targets through team management-Enhancing brand recognition through promotion mix ATL/BTL, Events, OOH, Digital, PR ,Trade (MT,GT),Merchandising ( GSB/ ISB/ VM).-Developing & implementing marketing strategies-Spearheading activities related to Experiential Marketing, Media Buying, Relationship Management, Merchandising and Market Research -Devising strategies for brand building and activations for the company-Understanding and defining the brand identity and aligning all the brand plans.-Coordinating with advertising and research team,to develop suitable brand initiative to position the brand in keeping with the above identity.-Planning & execution of marketing mix (ATL/BTL/OOH).-Quarterly/monthly product marketing plan. preparation -A&P plan ,TG, Positioning& Key USPs.-Successfully prepared product packaging related articles for range products and new launches