Seasoned B2C/B2B marketing and advertising professional with over 16 years experience. Led Marketing Communications, Brand and Product Management for reputed MNCs across diverse industries in Durables, IT, Tech and E-commerce.
A Marketing Communication specialist with over 16 years of experience, I have been fortunate to have worked across categories including Consumer Durables, FMCG and Ecommerce. While working across these categories I have catered to audiences across B2C and B2B and thus I have developed a wide breadth of experience to create effective Marketing Communication across varied target segments.My background in Marketing Communication started in advertising and moved to Brand Management which helped me in becoming proficient in Brand Communication & planning, building Strategy to meet business objectives along with a core understanding of Audience Psychographics. Being the SPOC, I understand how my work directly connects to business & operations (top-line, bottom-line) and in managing key Stakeholders/people (internal & external).