Brand Ambassador Management
A brand ambassador or corporate ambassador is a person who is hired by an organization or company to represent a brand in a positive way to help increasing brand awareness and sales.
The brand ambassador is meant to embody the corporate identity in appearance, values, and ethics. The key element of brand ambassadors is their ability to use promotional strategies that will strengthen the customer-product-service relationship and influence a large audience to buy and consume more. Brand ambassador is a positive spokesperson, opinion leader, or a community influencer hired to boost product or service sales and create brand awareness. Brand Ambassador can be anyone not necessary celebrities. It can be your own employe, social media influencer, top Instagram influencer, new fashion models, trade show hosts, in-store promotional members, customer relationship executive, event model, liaison agent, etc can be anyone who has knowledge or can identify certain needs a brand is seeking.
Brand Ambassador Management agencies provide brand ambassadors from various fields and levels starting from top social media influencers to top celebrities as required by the clients. The brand ambassador's job is to drive results through communication tools either publicly, such as social media, or privately including emails, messaging and further one-to-one channels.
Top Brand Ambassadors in India 2021
Amitabh Bachchan: Gujrat Tourism, Pulse Polio Campaign, Zen mobile, FirstCry, Kalyan Jewellers, Parker Pen, Lux InnerWear
Hrithik Roshan: Hero Honda Karizma, Hide and Seek, Provogue, Sony Ericsson
Katrina Kaif: Etihad Airways, Lino Perros Bags, Kalyan Jewellers, Educate Girls(Non-Profit Organization), Tropicana, PriyaGold Hunk, Metro Shoes, FBB Fashion, Johnson Tiles, Titan Raga, Yardley, Slice, ‘Emami 7 Oils in One’
Virat Kohli: Vize, Great Learning, Blue Star, Well Man, Himalaya, Myntra, Google Duo, Mobile Premier League, Amaze (Inverters and Batteried), Puma, Hero MotoCorp, Sun Pharma-Volini Wrogn, MuveAcoustics, Too Yumm Karare, Audi India, Manyavar, American Tourister Bags, Vicks India, Uber India, MRF Tyres, Remit2India, Philips India, Valvoline, Border Security Force (BSF), Celkon mobile, Herbalife products, Munch, Fastrack, Nike, Red Chief, Sangam clothing, Vivo, TVS Bike.
Shahrukh Khan: Airtel, Dish TV, Hyundai, ICICI, Nerolac, Brand ambassador of West Bengal, Big Basket, Kent for Security product range, V-Nourish
M.S. Dhoni: Exide, Mysore Sandal soap, Orient PSPO, Bharat petroleum, Sonata, GE Money, Big Bazaar, CARS24, Indian Army, Menswear Brand Indian Terrain, redBus, Sumadhura Group, Mastercard, Bharat Matrimony, Indigo Paints, NetMeds (Online Pharmacy), Gaming platform Dream11, Chocolate Snickers
Manushi Chillar: Adidas
Ayushmann Khurrana: Toyota Urban Cruiser, Titan
Vikas Khanna: IAAC (Indo-American Art Council), Quaker Oats, Bergner India
Kartik Aryan: Flying Machine, Cadbury Dairy Milk Silk
Varun Dhawan: Skill India Campaign, Emami Navratna Cool, Reebok, Maruti, Sky Bags
Suresh Raina: Ghaziabad Municipal Corporation, Swachh Bharat Mission in Ghaziabad, Fantasy Sports Platform Fantain by Book My Show
Sunny Leone: Futsal football franchise Kerala Cobras
Suniel Shetty: NADA
Diljit Dosanjh: BoAt Speakers
Shilpa Shetty: Bodycare International
Shawar Ali: Call mama- Free Calling App from My Country Mobile
Juhi Chawla: Emami
Alia Bhatt: Nokia, UberEats, Vicco, Phillips, Hero Pleasure, Coca Cola, Caprese Bag
Sara Ali Khan: Vivo 'S' Series
Salman Khan: Pepsi, Bharat Pe, Arunachal Pradesh Tourism Ambassador
Saina Nehwal: Rasna, Edelweiss Group, FlipKart, Sahara, Indian OverSeas Bank, Iodex
Rohit Sharma: Spain’s Football League La Liga, Noise, SHARP TV, Trusox India, Nissan Global Ambassador
Rishabh Pant: Himalaya Drug Company, JSW Steel
Ranveer Singh: Manyavar, Okaya Power Group, Flite, Bingo, Llyod, Xiaomi India, Kajaria Ply, Dish TV, Siyaram Silk Mills, Big Muscle, Nerolac, Kotak Mahindra Bank, Thums Up, Make My Trip, Set Wet, Carrera FW, Jack And Jones, Nexa, Ching’s
Prithvi Shaw: Navneet Education Ltd, Fanmojo
Murali Kartik: Fantasy 11
Mayank Aggarwal: Fast&Up
Mandira Bedi: MevoFit
Ajinkya Rahane: Boost
Ritabhari Chakraborty: Dabur Honey
Kriti Sanon: Skincare Brand JOY, Magic Bricks, Fem (Dabur), Whirlpool, BATA
Kangana Ranaut: Nakshatra
Taapsee Pannu: Panasonic Smartphones
Kiara Advani: Pantene
Kartik Aryan: Lux Inferno, Armani Exchange Watches, Cadbury, Hummel, Magic Moments, Mufti, Park Avenue Fragrances, Envy 100 Crystal, ITC Engage
Tara Sutaria: ITC Engage
K Chandrashekhar Rao: Telangana State Road Transport Corporation
Jasprit Bumrah: Seagram’s Royal Stag, Estrolo
Jacqueline Fernandez: Delhi Dynamos FC, Queo (Bath Wear), Bella Casa, Nova Eyewear, Magic Moments, Just F (Women Active Wear), M Bazar
Hima Das: Gatorade by PepsiCo
Harbhajan Singh: Brune & Bareskin
Farhan Akhtar: United Breweries Limited (Kingfisher Ultra)
Sanjeev Kapoor: Leonardo Olive Oil, Tata Sampann(spices)
Arjun Kapoor: Chelsea FC
Anushka Sharma: Godrej Consumer Products, Skill India Campaign, Cox and Kings, Rupa and Company, Prega News, Standard Chartered Bank
Anil Kapoor: Malabar Gold and Diamonds, Spotify
Ananya Pandey: Fastrack Perfumes, Lakme
Nawazuddin Siddiqui: UP farmers’ scheme Samajwadi Kisan Bima Yojna
How to set up a celebrity brand endorsement deal?
1. Define Objective: Determine which celebrities will add both a brand awareness and sales boost. Have clear idea how you want to utilize celebrity endorsements, celebrity spokesperson, social media campaigns, traditional advertising campaigns, event ideas or even product development.
2. Budget: Choosing right budget to incorporate a celebrity into business efforts depends on the brand, product, desired message and of course.
3. One-off endorsement deal type: Celebrity is only expected to wear or use your brand’s product for one event. This can be at an event, a public appearance, or even just in a post on their social media account. One-off deals are much more common with celebrities than you’d think – while athletes, for example, are typically locked into multi-year deals with a particular brand, celebrities aren’t usually expected to make the same commitment. Main benefits of One-off Endorsements are it is most suitable for new brand, much more cost-effective, short term popularity.
4. Free Gifts: Send free product to different celebrities through ZJELL Franchisee PR Agency with celebrity contacts to perform the outreach. Gifting celebrities is worth the cost of giving away some of their product for free. Without an official deal in place your brand can reach out to a wide variety of celebrities in the hopes of reaching new audiences.
5. Long-term deal: These types of deals are less common, but there are some cases where brands recognise a celebrity’s staying power and are willing to commit to them long-term. Because it can be difficult to predict which celebrities have staying power and which ones might fade in the near future, most brands tend to stay away from long-term deals. But if you think you’ve identified the perfect celebrity endorser and you’re certain they’re not going anywhere for a long time, it might be worth a shot; the celebrity’s endorsement gets more powerful the longer they stay with a brand.
