Best Advertising agency Services & free online ads for startups

Best online advertising agency free ad website for startups low price new product real estate hotel travel advertisement outdoor | ZJELL. 

 

ZJELL Advertising agency has the expertise and skilled professionals who can effectively manage your advertising goals. Advantages of an advertising agency include building your brand, bringing your products or services offered to the relevant audience in a favourable light, and thus helping to achieve your business goals. Let us discuss in detail the importance and various benefits and advantages an advertising agency offers to your business needs. 

 

A good advertising agency will collate the data, do the research and analysis, create reports and finalize the advertising strategy. They will implement the strategy while you dedicate your time to business growth. Thus, your market penetration will increase and business will expand in due course. An advertising agency is a professional firm knowing the best ways and means of advertising. Hence hiring one enhances the dependability of a campaign and flourishes brand growth. Main Benefits of Advertising Agency include:

  1. Fast and measurable Results 

  2. Lower cost than in house team

  3. Time saving with expertise

  4. Knowledge of market

  5. Brand Development

  6. High quality content

  7. Higher ROI from Marketing

  8. Better accountability

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What is Advertising?

Advertising is the act of creating & communicating messages and using different psychological techniques to persuade and motivate someone to take action, most likely to buy a product or service. Advertising is a type of marketing communication that use an openly sponsored, non-personal message to promote or market a product, service or idea.  Sponsors of advertising are typically businesses wishing to promote their products or services. Advertising is differentiated from public relations in that an advertiser pays for and has control over the message. It differs from personal selling in that the message is non-personal, i.e., not directed to a particular individual. Advertising is communicated through various mass media, including traditional media such as newspapers, magazines, television, radio, outdoor advertising or direct mail; and new media such as search results, blogs, social media, websites or text messages. The actual presentation of the message in a medium is referred to as an advertisement (advert or ad for short).

 

Advertising is one of the oldest types of marketing and aims to influence the actions of its audience to buy, sell, or do something else. Commercial advertisements often seek to generate increased consumption of their products or services through "branding", which associates a product name or image with certain qualities in the minds of consumers. On the other hand, ads that intend to elicit an immediate sale are known as direct-response advertising. Non-commercial entities that advertise more than consumer products or services include political parties advertising and governmental agencies. Advertising may also help to reassure employees or shareholders that a company is viable or successful.

Best Practices and Techniques of Advertising

There are a lot of best practices, tips, and tricks when it comes to advertising. It’s an art that’s been perfected over the years, and with the rise of modern types of advertising channels and new media, best practices continue to manifest.

These advertising best practices are:

  • Appeal to emotions

  • Create positive associations

  • Establish a bandwagon effect

  • Focus on benefits over features

  • Leverage storytelling

 

Role of Emotional Appeal in Advertising

This technique of advertising is done with help of two factors - needs of consumers and fear factor.

Most common appeals under need are:

  • need for something new

  • need for getting acceptance

  • need for not being ignored

  • need for change of old things

  • need for security

  • need to become attractive

Most common appeals under fear are:

  • fear of accident

  • fear of death

  • fear of being avoided

  • fear of getting sick

  • fear of getting old

Bandwagon Advertising

This type of technique involves convincing the customers to join the group of people who have bought this product and be on the winning side. For e.g. recent Pantene shampoo ad which says “15crores women trusted Pantene, and you?”

Facts and Statistics

Here, advertisers use numbers, proofs, and real examples to show how good their product works. For e.g. “Lizol floor cleaner cleans 99.99% germs” or “Colgate is recommended by 70% of the dentists of the world” or Eno - just 6 seconds.

 

Unfinished Ads

The advertisers here just play with words by saying that their product works better but don’t answer how much more than the competitor. For e.g. Lays - no one can eat just one or Horlicks - more nutrition daily. The ads don’t say who can eat more or how much more nutrition.

 

Weasel Words

In this technique, the advertisers don’t say that they are the best from the rest, but don’t also deny. E.g. Sunsilk Hairfall Solution - reduces hairfall. The ad doesn’t say stops hairfall.

Endorsements

The advertisers use celebrities to advertise their products. The celebrities or star endorse the product by telling their own experiences with the product. Recently a diamond jewellery ad had superstar Amitabh Bacchan and his wife Jaya advertising the product. The ad showed how he impressed his wife by making a smart choice of buying this brand. Again, Sachin tendulkar, a cricket star, endorsed for a shoe brand.

 

Complementing the Customers

Here, the advertisers used punch lines which complement the consumers who buy their products. E.g. Revlon says “Because you are worth it.”

 

Patriotic Advertisements

These ads show how one can support their country while he uses their product or service. For e. g some products together formed a union and claimed in their ad that if you buy any one of these products, you are going to help a child to go to school. One more cellular company ad had a celebrity showing that if the customers use this company’s sim card, then they can help control population of the country.

Questioning the Customers

The advertisers using this technique ask questions to the consumers to get response for their products. E.g. Amway advertisement keeps on asking questions like who has so many farms completely organic in nature, who gives the strength to climb up the stairs at the age of 70, who makes the kids grow in a proper and nutritious ways, is there anyone who is listening to these entire questions. And then at last the answer comes - “Amway : We are Listening.”

Incentive Advertising

This technique is used to bribe the customers with some thing extra if they buy the product using lines like “buy one shirt and get one free”, or “be the member for the club for two years and get 20% off on all services.”

Surrogate Advertising

This technique is generally used by the companies which cannot advertise their products directly. The advertisers use indirect advertisements to advertise their product so that the customers know about the actual product. The biggest example of this technique is liquor ads. These ads never show anyone drinking actual liquor and in place of that they are shown drinking some mineral water, soft drink or soda.

Advertising Media

Advanced advertising media combines both traditional and most modern advertising techniques, which is data-driven advertising, using large quantities of data, precise measuring tools and precise targeting. Advanced advertising also makes it easier for companies which sell ad-space to attribute customer purchases to the ads they display or broadcast. Increasingly, other media are overtaking many of the "traditional" media such as television, radio and newspaper because of a shift toward the usage of the Internet for news and music.

 

  • Television advertisement

  • Desktop online advertising

  • Mobile advertising

  • Newspaper

  • Magazines

  • Outdoor advertising

  • Radio advertisement

  • Cinema

  • Crowdsourcing - User-generated ads

What is outdoor OOH Advertising?
What is Advertising Agency ?

An Advertising Agency is a service business entity dedicated to create, plan, and manage advertising and sometimes other forms of brand promotion and marketing for its clients. An ad agency is generally independent of the client; it may be an internal department or agency that provides an outside point of view to the effort of selling the client's products or services, or an outside firm.

 

An agency can also handle overall marketing and branding strategies promotions for its clients, which may include sales as well. Typical ad agency clients include businesses and corporations, non-profit organizations and private agencies. Agencies may be hired to produce television advertisements, radio advertisements, online advertising, out-of-home advertising, mobile marketing, and AR advertising, as part of an advertising campaign.

Role of Advertising Agencies
  1. Creating an advertise on the basis of information gathered about product

  2. Doing research on the company and the product and reactions of the customers.

  3. Planning for type of media to be used, when and where to be used, and for how much time to be used.

  4. Taking the feedbacks from the clients as well as the customers and then deciding the further line of action

All companies can do this work by themselves. They can make ads, print or advertise them on televisions or other media places; they can manage the accounts also. Then why do they need advertising agencies? The reasons behind hiring the advertising agencies by the companies are:

  • The agencies are expert in this field. They have a team of different people for different functions like copywriters, art directors, planners, etc.

  • The agencies make optimum use of these people, their experience and their knowledge.

  • They work with an objective and are very professionals.

  • Hiring them leads in saving the costs up to some extent.

Top Largest Advertising Agencies in the World
  1. WPP, London $4.45 billion

  2. Omnicom Group, New York City $3.43 billion

  3. Publicis, Paris $2.96 billion

  4. IPG, New York City $2.26 billion

  5. Dentsu, Tokyo $2.25 billion

  6. Havas, Paris $668 million