Brand Ambassador Management
Leading brand ambassador management agency helping talent to find highly paid brand promotion jobs, online at ZJELL.
Become a Brand Ambassador Influencer Representative Agent
ZJELL is looking brand ambassadors, Influencers, social media reps, brand agents in all major cities across world in your country. Please send your brief details if you are interested to associate with ZJELL.
Become Brand Ambassador
Helping influencers, models, celebrities to get endorsements. Send your portfolio to get highly paid Brand Endorsements from top Marketing & Advertising Agencies, Best Brands, New Product Launches, Brand Ambassador Programs, Multinational Brands, T V / Film Ad Campaigns, Events in India and International markets.
Become Influencer
When unknown or less known faces get top brand endorsements they have huge potential to become highly paid Celebrities. We represent & help new models, influencers, singers, Film & TV actors & actresses, anchors to connect with potential clients to get good projects and brand endorsements. To become celebrity at ZJELL please submit your profile or create online portfolio at ZJELL.
How to set up a celebrity brand endorsement deal?
1. Define Objective: Determine which celebrities will add both a brand awareness and sales boost. Have clear idea how you want to utilize celebrity endorsements, celebrity spokesperson, social media campaigns, traditional advertising campaigns, event ideas or even product development.
2. Budget: Choosing right budget to incorporate a celebrity into business efforts depends on the brand, product, desired message and of course.
3. One-off endorsement deal type: Celebrity is only expected to wear or use your brand’s product for one event. This can be at an event, a public appearance, or even just in a post on their social media account. One-off deals are much more common with celebrities than you’d think – while athletes, for example, are typically locked into multi-year deals with a particular brand, celebrities aren’t usually expected to make the same commitment. Main benefits of One-off Endorsements are it is most suitable for new brand, much more cost-effective, short term popularity.
4. Free Gifts: Send free product to different celebrities through ZJELL Franchisee PR Agency with celebrity contacts to perform the outreach. Gifting celebrities is worth the cost of giving away some of their product for free. Without an official deal in place your brand can reach out to a wide variety of celebrities in the hopes of reaching new audiences.
5. Long-term deal: These types of deals are less common, but there are some cases where brands recognize a celebrity’s staying power and are willing to commit to them long-term. Because it can be difficult to predict which celebrities have staying power and which ones might fade in the near future, most brands tend to stay away from long-term deals. But if you think you’ve identified the perfect celebrity endorser and you’re certain they’re not going anywhere for a long time, it might be worth a shot; the celebrity’s endorsement gets more powerful the longer they stay with a brand.
What are the best Payment Terms for Celebrity Endorsement?
For payments there are many different kinds of deals that can be made. Get endorsement, become brand ambassador, find celebrities for ad campaign, online branding catalog video promotion at ZJELL Agency.
1. Pay-per-action deal: you pay the celebrity a set amount for them to do a certain amount of work. There are many other options to have flexible payments.
2. Offering a celebrity an equity stake: A good short term strategy to save on up front Payments.
3. Revenue sharing: Good way to secure a celebrity endorsement without putting down more money up-front than you can afford. Revenue sharing means partnering with a celebrity who will represent your brand in the public eye; in return, the celebrity will receive a percentage of your sales. Unlike equity, however, the celebrity doesn’t take an ownership stake in your brand.
Find and book best Celebrities, Band Ambassadors, and Influencers to grow brand awareness, brand preference, brand loyalty, profitable sales, customer base, online presence, social media marketing effectiveness, email marketing, event marketing, influencer marketing, and affiliate marketing of wide range of more than 10000 products in India and in more than 500 cities in International markets.
Celebrity Endorsement refers to a marketing strategy whose purpose is to use one or multiple celebrities to advertise a specific product or service. The primary goal, in this case, is to reach a greater audience, represented by the celebrity’s fan base.
A form of brand or advertising campaign that involves a well known person using their fame to help promote a product or service. Manufacturers of perfumes and clothing are some of the most common business users of classic celebrity endorsement techniques, such as television ads and launch event appearances, in the marketing of their products.
Main Objectives:
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Create mass awareness for brand, company, product, and top management at marketing events, social media, hashtag campaigns, online trade portals, associations, trade fairs, expositions, and forums.
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Generate brand preference and brand loyalty in new and existing customers.
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Enhance emotional connect & positioning of brand, company, products, and top management.
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Represent companies at specific events and communication.
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Promoting the brand via company or personal social media accounts
Zjell offers low cost marketing talent management, online marketing, event staffing, and promotional modelling agency services in India and in International markets.
Brand Ambassadors are hired to promote a brand, product, company, service event, mission and ideas. The appeal of the Brand Ambassador is considered to be more effective in the common people. Many private & government companies and professional service providers spend significant share of marketing budgets on brand ambassadors or celebrity endorsement.
Many fast growing companies hire brand ambassadors and influencers to attract attention of the potential customers to their brand, products, companies, and top management on wide range of social media platforms and online forums.
How to find most Influential Celebrities in India?
Why to use Celebrity Endorsements?
Why to go for influential Celebrities in India for Endorsements, Brand Ambassador Campaigns, TV & Film Advertising, Online advertising campaigns for your Brand Promotion ?
Many products or services launched for sale in today’s market conditions are similar to one another in terms of their functional properties and thus it becomes harder to determine the properties that set a brand apart from the others. Under these circumstances, it is possible to say that when consumers are purchasing a product, they are charmed up by the image of the brand rather than its functional benefits.
The brand image plays a crucial role in creating a brand in terms of the privileged position of the brand in the minds of consumers, the ability to easily distinguish it from the other brands in the market and eventually in terms of influencing the purchasing decision of consumers. In this sense, the process of building a brand image is considered as one of the basic steps of the marketing communication.
Advertisements use striking mottos to communicate messages regarding the image of the brand, intriguing visuals, interesting scenarios or scripts, and they play an active role in making the publicised brand stand out among its peers in the market and turn it into a brand that is on demand. Apart from these, communicating messages regarding the brand image via advertising spokesperson is a very common method. Advertising spokesperson can either be anonymous people or celebrities that consumers can identify themselves with much easily.
What is Celebrity Endorsement?
Celebrity Endorsement refers to a marketing strategy whose purpose is to use one or multiple celebrities to advertise a specific product or service. The primary goal, in this case, is to reach a greater audience, represented by the celebrity’s fan base.
A form of brand or advertising campaign that involves a well known person using their fame to help promote a product or service. Manufacturers of perfumes and clothing are some of the most common business users of classic celebrity endorsement techniques, such as television ads and launch event appearances, in the marketing of their products.
Top Celebrity Endorsement Success Stories
Here are some examples of successful endorsements:
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Michael Jordan & Nike: a partnership resulted in the development of a new product line.
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George Clooney & Nespresso – successfully conveyed Nespresso’s image as an elegant and sophisticated brand.
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Beyoncé & Pepsi – with Pepsi spending up to $50 millions in order to win the deal
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David Beckham & H&M
These sponsorships not only generated billions of profits for the brands but they also boosted positive publicity, exposure and engagement.
Benefits of Celebrity Endorsement
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Increases Direct sales
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Creates Brand Awareness
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Enhances Customer Confidence
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Creates Differentiation
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Increase Goodwill
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Improves Ethics and Value Image
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Improves Brand Positioning
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Develops Loyalty
What is a Brand Ambassador?
A brand ambassador or corporate ambassador is a person who is hired by an organization or company to represent a brand in a positive way to help increasing brand awareness and sales.
The brand ambassador is meant to embody the corporate identity in appearance, values, and ethics. The key element of brand ambassadors is their ability to use promotional strategies that will strengthen the customer-product-service relationship and influence a large audience to buy and consume more. Brand ambassador is a positive spokesperson, opinion leader, or a community influencer hired to boost product or service sales and create brand awareness.
Brand Ambassador can be anyone not necessary celebrities. It can be your own employe, social media influencer, top Instagram influencer, new fashion models, trade show hosts, in-store promotional members, customer relationship executive, event model, liaison agent, etc can be anyone who has knowledge or can identify certain needs a brand is seeking.
The brand ambassador's job is to drive results through communication tools either publicly, such as social media, or privately including emails, messaging and further one-to-one channels.
Top Brand Ambassadors in India 2021
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Amitabh Bachchan: Gujrat Tourism, Pulse Polio Campaign, Zen mobile, FirstCry, Kalyan Jewellers, Parker Pen, Lux InnerWear
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Hrithik Roshan: Hero Honda Karizma, Hide and Seek, Provogue, Sony Ericsson
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Katrina Kaif: Etihad Airways, Lino Perros Bags, Kalyan Jewellers, Educate Girls(Non-Profit Organization), Tropicana, PriyaGold Hunk, Metro Shoes, FBB Fashion, Johnson Tiles, Titan Raga, Yardley, Slice, ‘Emami 7 Oils in One’
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Virat Kohli: Vize, Great Learning, Blue Star, Well Man, Himalaya, Myntra, Google Duo, Mobile Premier League, Amaze (Inverters and Batteried), Puma, Hero MotoCorp, Sun Pharma-Volini Wrogn, MuveAcoustics, Too Yumm Karare, Audi India, Manyavar, American Tourister Bags, Vicks India, Uber India, MRF Tyres, Remit2India, Philips India, Valvoline, Border Security Force (BSF), Celkon mobile, Herbalife products, Munch, Fastrack, Nike, Red Chief, Sangam clothing, Vivo, TVS Bike.
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Shahrukh Khan: Airtel, Dish TV, Hyundai, ICICI, Nerolac, Brand ambassador of West Bengal, Big Basket, Kent for Security product range, V-Nourish
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M.S. Dhoni: Exide, Mysore Sandal soap, Orient PSPO, Bharat petroleum, Sonata, GE Money, Big Bazaar, CARS24, Indian Army, Menswear Brand Indian Terrain, redBus, Sumadhura Group, Mastercard, Bharat Matrimony, Indigo Paints, NetMeds (Online Pharmacy), Gaming platform Dream11, Chocolate Snickers
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Manushi Chillar: Adidas
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Ayushmann Khurrana: Toyota Urban Cruiser, Titan
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Vikas Khanna: IAAC (Indo-American Art Council), Quaker Oats, Bergner India
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Kartik Aryan: Flying Machine, Cadbury Dairy Milk Silk
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Varun Dhawan: Skill India Campaign, Emami Navratna Cool, Reebok, Maruti, Sky Bags
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Suresh Raina: Ghaziabad Municipal Corporation, Swachh Bharat Mission in Ghaziabad, Fantasy Sports Platform Fantain by Book My Show
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Sunny Leone: Futsal football franchise Kerala Cobras
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Suniel Shetty: NADA
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Diljit Dosanjh: BoAt Speakers
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Shilpa Shetty: Bodycare International
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Shawar Ali: Call mama- Free Calling App from My Country Mobile
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Juhi Chawla: Emami
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Alia Bhatt: Nokia, UberEats, Vicco, Phillips, Hero Pleasure, Coca Cola, Caprese Bag
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Sara Ali Khan: Vivo 'S' Series
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Salman Khan: Pepsi, Bharat Pe, Arunachal Pradesh Tourism Ambassador
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Saina Nehwal: Rasna, Edelweiss Group, FlipKart, Sahara, Indian OverSeas Bank, Iodex
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Rohit Sharma: Spain’s Football League La Liga, Noise, SHARP TV, Trusox India, Nissan Global Ambassador
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Rishabh Pant: Himalaya Drug Company, JSW Steel
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Ranveer Singh: Manyavar, Okaya Power Group, Flite, Bingo, Llyod, Xiaomi India, Kajaria Ply, Dish TV, Siyaram Silk Mills, Big Muscle, Nerolac, Kotak Mahindra Bank, Thums Up, Make My Trip, Set Wet, Carrera FW, Jack And Jones, Nexa, Ching’s
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Prithvi Shaw: Navneet Education Ltd, Fanmojo
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Murali Kartik: Fantasy 11
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Mayank Aggarwal: Fast&Up
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Mandira Bedi: MevoFit
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Ajinkya Rahane: Boost
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Ritabhari Chakraborty: Dabur Honey
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Kriti Sanon: Skincare Brand JOY, Magic Bricks, Fem (Dabur), Whirlpool, BATA
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Kangana Ranaut: Nakshatra
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Taapsee Pannu: Panasonic Smartphones
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Kiara Advani: Pantene
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Kartik Aryan: Lux Inferno, Armani Exchange Watches, Cadbury, Hummel, Magic Moments, Mufti, Park Avenue Fragrances, Envy 100 Crystal, ITC Engage
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Tara Sutaria: ITC Engage
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K Chandrashekhar Rao: Telangana State Road Transport Corporation
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Jasprit Bumrah: Seagram’s Royal Stag, Estrolo
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Jacqueline Fernandez: Delhi Dynamos FC, Queo (Bath Wear), Bella Casa, Nova Eyewear, Magic Moments, Just F (Women Active Wear), M Bazar
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Hima Das: Gatorade by PepsiCo
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Harbhajan Singh: Brune & Bareskin
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Farhan Akhtar: United Breweries Limited (Kingfisher Ultra)
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Sanjeev Kapoor: Leonardo Olive Oil, Tata Sampann(spices)
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Arjun Kapoor: Chelsea FC
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Anushka Sharma: Godrej Consumer Products, Skill India Campaign, Cox and Kings, Rupa and Company, Prega News, Standard Chartered Bank
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Anil Kapoor: Malabar Gold and Diamonds, Spotify
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Ananya Pandey: Fastrack Perfumes, Lakme
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Nawazuddin Siddiqui: UP farmers’ scheme Samajwadi Kisan Bima Yojna
Job Description of Brand Ambassador
Brand Ambassador is highly self motivated, enthusiastic, energetic individual having extensive social media presence and good sized network. Brand Ambassador knows very well what endorses the brand represented. The power of suggestion is an incredible thing. Still, we take some suggestions more seriously than others, depending on how credible we deem the source of the favorable mention. 83% of survey respondents concluded that they are more convinced by the recommendations made to them by those they know and trust over recommendations made via traditional advertising, according to Nielsen's 2015 Global Trust in Advertising Report.
Trust and credibility are key to being a great brand ambassador. Again, this is why many companies prefer candidates who, before applying, have a concrete network of people who trust them and will be receptive to brand promotion. Brand Ambassadors should expect face-to-face interactions to be an important part of the job. Whether it's representing your business at a formal event or just talking to someone in the grocery store about the brand you represent on your shirt, a brand ambassador must constantly engage with her. community in order to generate brand awareness. Thus, it is crucial for an ambassador to know all she can about her brand, so that she can be sure to always represent it positively.
While the job of a brand ambassador involves in-person representation of his or her brand, it is also understood that he or she will help market the business through social media. In the eyes of a business, those with social media experience and a large number of friends or followers are more desirable candidates to join their Brand Ambassador program. It is essential that an aspiring Brand Ambassador has a professional online presence, as using personal social media accounts is an important aspect of the job. Brands will review your use of platforms such as Twitter and Instagram before signing a contract with you.
Responsibilities include, but are not limited to, the following:
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Represent the brand positively in a multitude of contexts
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Help with content creation (i.e. writing blogs, newsletters, product reviews, etc.)
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Participation in event marketing
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Develop brand awareness through word of mouth marketing
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Be a thought leader in your community
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Provide feedback and information on new products / services
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Promote the brand through personal accounts on social networks
Get more details about the following queries call us now.
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