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  • Writer's pictureEashita

How much Influencers earn in India?

Becoming top Influencer on Instagram, Amazon, Youtube, TikTok, TokTok, Twitter, Facebook can make you earn more than what you may think. Influencer marketing is taking over traditional Marketing now becoming more lucrative in India in terms of earning money from your social media network, passion, and content skills. Depending on the strength of the profile and number of relevant followers some of the influencers earn more than 500,000 INR per month.

What is Influencer Marketing?

Influencer marketing is a type of social media marketing that involves endorsements and product placement from influencers. Influencers are people who have wide reach and presence on social media with expertise and knowledge of common areas of interest and social influence in the target products or services. Influencers have excellent personal branding and huge fan following on Ecommerce sites, google reviews, social media apps and platforms such as YouTube, Instagram, Facebook, Twitter, LinkedIn, TiTok, etc. Influencer content may be framed as online testimonial advertising and WOM (word of mouth) Marketing.

Main Objectives of Influencer Marketing:

  1. Create mass awareness for brand, company, product, and top management at marketing events, social media, hashtag campaigns, online trade portals, associations, trade fairs, expositions, and forums.

  2. Generate brand preference and brand loyalty in new and existing customers.

  3. Enhance emotional connect & positioning of brand, company, products, and top management.

  4. Represent companies at specific events and communication.

  5. Promoting the brand via company or personal social media accounts.

How many followers do you need to be an influencer?

To become an influencer you need to have minimum numbers of Followers on any top social media platforms: Instagram, Facebook, YouTube, Twitter, LinkedIn, Pinterest, Tumblers, Vimeo, etc.

1. Level 1 | Celebrity Influencer: Followers > 1 million

2. Level 2 | Brand Ambassador: Followers > 500,000

3. Level 3 | Mega Influencer: Followers > 100,000

4. Level 4 | Macro Influencer: Followers > 50,000

5. Level 5 | Micro Influencer: Followers > 10,000

6. Level 6 | Nano Influencer: Followers > 1,000

How much Indian brands pay to Influencers?

1. Marketers typically price pay 25000 INR for Influencers with minimum 4000 followers for one month campaign with daily 3 to 5 posts.

2. The typical payments are acceptable in the range of and 100,000 - 200,000 INR for influencers with more than 100K followers on Instagram for one month campaign with daily 3 to 5 posts

3. For mega influencers with more than 1 million followers the typical payments are more than 10,000,000 INR for one month campaign with daily 3 to 5 posts.

How to become Influencer on Instagram, Youtube, Facebook, etc.?

To become top influencer it takes minimum 3 to 5 months regular practice and sincere efforts on personal branding, developing social media skills, products, industry and enhancing personal brand image. For a fresher who needs to become influencer on Instagram, Facebook, Youtube the following is the process can be adopted:

1. Send your details for Application and Registration at ZJELL.

2. Get the first assignment at the price depending on the strength of current profile.

3. Perform the regular posts to establish personal brand image.

4. Identify weak areas and improve by necessary training and learning.

5. Stay focused to the content of your interest areas and expand followers network.

6. Develop a step plan and time frame for achieving various levels of influencers: Nano, Micro, Macro, Mega, and Celebrity.

Scope of Influencer Marketing

  • TikTok Influencer Marketing

  • Amazon influencer program

  • Finding top Influencer

  • Instagram Influencer campaigns

  • Facebook Influencer

  • Zara influencer program

  • How to become influencer on Instagram

  • How to do influencer marketing

  • Snapchat influencer marketing

  • Influencer marketing network

  • Influencer Marketing Training course

  • Fashion influencer program

  • Youtube influencer campaign

Top 15 Trends in Influencer Marketing

Influencer marketing is now becoming more recognised marketing investment and now most of the organised companies have started budgeting it in tis marketing plans.

1. In 2021, roughly 60% of marketers said influencer marketing was the most effective marketing trend, ahead of SEO, experiential marketing, and short-form video content.

2. Approximately 75% of marketers say influencer marketing is effective, and 90% say it works just as well as other marketing channels.

3. In 2022, 90% of marketers plan to continue investing the same amount or increase their investment in influencer marketing.

4. Instagram is the most popular platform for influencer marketing.

5. Facebook is considered the most effective social platform for influencer campaigns.

6. Roughly 70% of marketers say the quality of customers and traffic from influencer marketing is better than other sources.

7. In 2022, roughly 70% of marketers plan to increase their investment in influencer marketing.

8. The biggest challenge marketers face with influencer marketing is measuring the ROI of the campaign.

9. Cost is the second biggest hurdle marketers face.

10. According to the survey, roughly 90% of marketers have a budget specifically for influencer marketing, with 45% allocating between USD 100,000 to 500,000.

11. The Influencer Marketing Industry is Expected to Hit $13.8 bn by 2022.

12. Roughly 80% of People Trust Social Networks to Guide Purchasing Decisions.

13. Social Media Marketing Has Surpassed Print Marketing. Influencer Marketing Helps Brands Acquire 80% more Customers.

14. More than 70% of Marketers Believe Influencer Partnerships are Good for Business.

15. More than 60% of Fashion and Beauty Companies Engage in Influencer Marketing.

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