International Marketing Services | Export Consultants

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Benefits of International Marketing Services at ZJELL

International marketing is now a viable option for businesses, thanks to advancements in communication, transportation, and financial flow. People are now accepting brands and products that originate from other countries. And this comes with a lot of opportunities and challenges. With international marketing you will get new business opportunities, new Customer base, learning International standards, market expansion, foreign currency reserves, higher brand reputation, and new business relationships.

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Main Benefits we Offer at ZJELL International Marketing:

• Increased Economies of Scale

• High-profit opportunities in the international market than the domestic market.

• Increase huge Market Share.

• Longer & enhanced product life.

• Market entry into untapped International Markets.

• Enabling the effective utilization of surplus production.

• Helping create bigger and better opportunities for business expansion.

• Along with a broader customer base, global marketing also protects against potential economic downturns.

• Bringing countries closer for trading purpose and to encourage large scale-free trade among the countries of the world and integration of economies of different countries and thereby to facilitate the process of globalization of trade.

• Establishing and strengthening trade relations among the nations and thereby to maintain cordial relations among nations for maintaining world peace.

• International marketing makes social & cultural exchange possible between different countries of the world. Along with the goods, the current trends and fashion followed in one nation pass to another, thereby developing cultural relation among nations. Thus, cultural integration is achieved at global level.

• To facilitates and encourage social and cultural exchange among different countries of the world. For example in country like India we love to consume Mexican, Chinese, Italian food which is a fine example of socio-cultural exchange.

• Better life and welfare to people from different countries of the world.

• Providing assistance to countries facing natural calamities and other emergency situations.

• To provide assistance to developing countries in their economic and industrial growth and thereby to remove the gap between the developed and developing countries.

• International marketing eases the availability of foreign exchange required for importing capital goods, modern technology & many more. Essential imports of items can be sponsored by the foreign exchange earned due to exports.

• International marketing promotes exports of goods from one country to another encouraging industrial development. Infrastructure facilities are expanded through international marketing. It indirectly facilitates the use of transport, banking, and insurance in a country ensuring additional benefits to the national economy.

• To ensure optimum utilization of resources (including surplus production) at global level.

• To encourage world export trade and to provide benefits of the same to all participating countries.

• To offer the benefits of comparative cost advantage to all countries participating in international marketing.

• To keep international trade free and fair to all countries by avoiding trade barriers.

• Opening a branch, subsidiary abroad for processing, packaging, assembly or even complete manufacturing through direct investment.

• Negotiating licensing, franchising arrangements whereby foreign enterprises are granted the right to use the exporting company’s know-how. viz. patents, processes or trademarks, with or without financial investment.

• Establishing joint ventures in foreign countries for manufacturing or marketing.

• Offering consultancy services and undertaking turnkey projects abroad.

• Sub-contracting and countertrade and Importing for export production.

• Awareness of global developments and understanding diversified and changing consumer attitudes.

• Adaptation to market conditions.

• Anticipating the actions of global competitors.

• Developing new strategies involving – Technological innovation, process improvements and creativity.

• Demand for new goods is created through international market. This leads to growth in industrial economy. Industrial development of a nation is guided by international marketing. For example, new job opportunities, complete utilization of natural resources, etc.

• International marketing ensures comparative cost benefits to all the participating countries. These countries avail the benefits of division of labor & specialization at the international level through international marketing.

• Trade relations established through international marketing brings all the nations closer to one another and gives them the chance to sort out their differences through mutual understanding.

What is International Marketing?

As AMA (American Marketing Association) defines “International Marketing is the multinational process of planning and executing the conception, pricing, promotion and distribution of ideas, goods, and services to create exchanges that satisfy individual and organisational objectives.”

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International marketing is the application of marketing principles in more than one country, by companies overseas or across national borders. International marketing is based on an extension of a company’s local marketing strategy, with special attention paid to marketing identification, targeting, and decisions internationally.

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The word ‘International Marketing’ is defined as the exchange of goods and services across national borders to meet the requirements of the customers. It includes customer analysis in foreign countries and identifying the target market.

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In simple words, international marketing is trading of goods and services among different countries. The procedure of planning and executing the rates, promotion and distribution of products and services is the same worldwide.

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Kotler Define "Global marketing is concerned with integrating and standardising marketing actions across a number of geographic markets".

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International marketing is all about identifying and satisfying global customers’ needs better than the competitors, both domestic and international, and co-coordinating marketing activities within the constraints of the global environment.

Thus, international marketing would involve:

• Identifying needs and wants of customers in international markets.
   

• Taking marketing mix decisions related to product, pricing, distribution, and communication keeping in view the diverse consumer and market behavior across different countries.
   

• Penetrating into international markets using various modes of entry, and
   

• Taking decisions in view of dynamic international marketing environment which is highly dynamic. The environmental challenges are beyond the control of a marketer, the key to success in international markets lies in responding competitively by adopting an effective marketing strategy.

What types of companies need International Marketing?

Multinational Corporations (MNCs)

A multinational corporation (MNC) is an organization that ensures the production of goods and services in one or more countries other than its home country. Such organizations have their offices, help desks or industrial set-up across nations and usually have a centralized head office where they co-ordinate global management.

Exporters

They are the overseas sellers who sell products, and provide services across their home country by following the necessary jurisdiction.

Importers

They are the overseas buyers who buy products and services from exporters by complying with the jurisdiction. An import by one nation is an export from the other nation.

Service companies

A service company generates revenue by trading on services and not on physical commodities. A public accounting company is the best example of a service company. Revenue here is generated by preparing returns of income tax, performing audit services, and by maintaining financial records.

How to take Market Entry into International, Global, Export Markets?

Exports: The easiest way to enter the market is through exports that can be indirect or direct. In Indirect Exports, the trading companies are involved that facilitates the buying and selling of goods and services abroad, on the behalf of the companies.

Whereas in Direct exports, the company itself manages to sell the goods and services abroad, by opting one of the following ways:

• By setting Domestic based Export Department, working as an independent entity

• Through Overseas sales branch, that carries out the promotional activities and facilitates sales and distribution.

• The sales representatives traveling abroad

• The distributors or agents in abroad working exclusively on the behalf of the company

Global web Strategy: Nowadays, companies need not go to the international trade shows to show their products, they can very well create the awareness among the customers worldwide through an electronic media i.e. internet.Through the company website, customers can read the detailed information, generally written in different languages, about the product and can order online.

Licensing and Franchising: One of the ways to globalize is through licensing, wherein the domestic company issues the license to the foreign company to use the manufacturing process trademark, patent, name of the domestic company while facilitating the sales. In licensing, the domestic company has a less control over the licensee.

But, in the case of franchising, the domestic company enjoys the higher control as it allows the franchise to function on its behalf, and in line with the terms and conditions of the domestic company. MC Donalds, Dominos are the examples of franchising.

Joint Ventures: The companies can go international by joining hands with other country based companies with the intention to monetize their existing relationships with the local customers.In India, TATA AIG, HDFC standard life insurance, TATA Sky are the examples of joint ventures.

Direct Investment: Ultimately, the firms can establish their own business facilities or own a part of the local company to facilitate the sale of goods and services.

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The companies go international with the objective to have an increased sales along with the huge market share. But certain things such as political, social, technological, cultural situations should be kept in mind while designing the marketing principles since these are different for the different nations.

What are most common International Marketing Strategies ?

International businesses looking to sell their products or service in a new country usually start with export or licensing. Besides these options, other international marketing types include contract manufacturing, joint venture, and foreign direct investment (FDI).

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1. Export

Exporting refers to the practice of shipping goods directly to a foreign country. Manufacturers looking to expand their business to other countries often consider exporting first. And that’s not surprising.

Compared to the other international marketing types on this list, exporting entails the lowest risk. It also has the least impact on the company’s human resource management.

2. Licensing

Licensing is an agreement whereby a company, known as the licensor, grants a foreign firm the right to use its intellectual property. It’s usually for a specific period, and the licensor receives royalty in return.

You’ll find several examples of licensing of intellectual property across the United States. These include patents, copyrights, manufacturing processes, and trade names.

Some top global licensors include Disney, Iconix Brand Group, and Warner Bros, to name a few.

3. Franchising

Like licensing, franchising involves a parent company granting a foreign firm the right to do business in its name. However, franchises usually have to follow stricter guidelines in running the business than licensing.

This type of international marketing is also more prevalent among service firms, such as hotels, rental services, and restaurants. On the other hand, licensing is usually restricted to manufacturing.

4. Joint Venture

A joint venture describes the combined effort of two businesses from different countries to their mutual benefit. It’s the participation of two or more companies jointly in an enterprise in which each company:

• Contributes assets

• Owns the entity to some degree

• Shares risk

Perhaps the most popular international joint venture to date is Sony-Ericsson. It’s a partnership between a Japanese electronics company, Sony, and Swedish telecom company Ericsson.

5. Foreign Direct Investment (FID)

In FID, a company places a fixed asset in a foreign country to manufacture a product abroad.

Unlike joint ventures, the foreign company wholly owns the subsidiary. As a result, it establishes either effective control or substantial influence over the decision-making process.

Examples of foreign direct investment include mergers, acquisitions, retail, services, logistics, among others.

Several companies in the United States use these international marketing methods to sell their products and services globally. Here are some examples.

Why you need a Good International Marketing or Export Consultant?

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